Brand Manager

Valeo Foods UK; Pontefract; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to drive brand strategies and initiatives across a diverse portfolio. This role involves leading brand plans, achieving budget targets, and ensuring effective collaboration across functions. The ideal candidate will possess strong leadership skills, analytical thinking, and the ability to thrive in a fast-paced environment. Join a creative force that champions innovation and tradition, and enjoy excellent career opportunities along with a comprehensive benefits package.

Benefits

Excellent career opportunities

Matched pension scheme up to 10%

Death in service benefit

Cycle to work scheme

Retailer discount platform

Staff discount

Qualifications

• Strong leadership skills to shape and align brand plans.
• Excellent analytical thinking capabilities for data-driven decisions.

Responsibilities

• Lead brand initiatives and achieve budget targets.
• Ensure compliance and optimization of marketing budgets.

Skills

Leadership Skills

Analytical Thinking

Collaboration Skills

Presentation Skills

Adaptability

NPD Experience

Job description

Company Description

At Valeo Foods UK, we're the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the pure sweetness of Rowse Honey, and the rich heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity.

Our family of brands extends further, encompassing an exciting array of products and experiences. Whether it's the Wild West flavours of New World Foods, the nostalgic joy of Barratt sweets, or the timeless appeal of Metcalfe Popcorn, each brand carries its own unique story, flavour, and charm. Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.

Job Description

The Brand Manager is responsible for delivering brand plans within a category group that includes both Valeo-owned and retailer-owned brands. They lead and steward initiatives within these brand plans.

The Brand Manager excels in planning and executing initiatives, contributing to shaping the overall plans.

1. Achieve or surpass budget targets for the category group.
2. Ensure strong stewardship of initiatives within the brand plans.
3. Provide comprehensive monthly reporting on initiatives, meeting board-level standards.
4. Contribute to building and maintaining a consistent 'Valeo Brand Building Framework.'
5. Participate actively in the annual strategy review.
6. Lead quarterly updates on initiatives effectively.
7. Ensure marketing budget compliance and optimization across core marketing, ASOH, and shopper marketing.
8. Collaborate effectively across functions.
9. Represent the brand externally, especially with retailers.
10. Oversee and inspire the 'Consumer is Boss' plan through regular consumer engagement.

Qualifications

• Strong leadership skills to shape, align, and plan.
• Excellent analytical thinking capabilities.
• Ability to create and adapt to change.
• Effective collaboration skills, including honest communication.
• A 'Personal Best' mindset: striving for continuous improvement.
• Good stewardship of initiatives from brand plans.
• Adaptability to operate at all organizational levels.
• Exceptional presentation skills, both written and verbal.
• Ability to thrive in a fast-paced, dynamic environment.
• Extensive experience with the full marketing mix, from insight generation to measurement.
• Successful interaction with board-level stakeholders and collaboration with sales teams.
• Proven track record of driving change and delivering business results.
• Experience in NPD, go-to-market strategies, and engagement around brand plans.

Additional Information

What we offer you in return:

• Excellent career opportunities
• Matched pension scheme up to 10%
• Death in service benefit
• Cycle to work scheme
• Retailer discount platform
• Staff discount
• And many more benefits