Brand Manager

IQVIA; Luton; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in mental health innovation seeks a Brand Manager dedicated to driving ADHD care forward. The successful candidate will execute brand and marketing strategies for existing and new products in a growing market, while enhancing brand equity and market share. Join a company that values work-life balance and employee development.

Qualifications

• 3+ years in brand marketing within the pharmaceutical industry.
• Experience with brand launches and marketing campaigns.
• Strong relationship management with stakeholders and charity partnerships.

Responsibilities

• Advance brand positioning and sales effectiveness for ADHD products.
• Create and execute brand marketing campaigns, tracking net sales targets.
• Manage planned expenditures within approved budgets.

Skills

Brand marketing

Project management

Strategic marketing

Campaign creation

Building brand equity

Job description

Are you an experienced brand manager/ marketeer who is passionate about brand and consumer marketing, looking to join a company that has led the way with innovative products in the mental health field for many years?

Do you want to join a company that nurtures its employees and advocates an employee work-life balance?

We are delighted to be recruiting for a Brand Manager for a client who is dedicated to driving ADHD care forward! Our client is seeking a Brand Manager who will be responsible for developing and executing the marketing and brand strategy in the UK for an existing ADHD product as well as an imminent launch product.

Our client is looking for someone with:

• 3+ years minimum experience in brand marketing, in the pharmaceutical industry
• Ideally brand launch experience
• Experience working with charity partnerships, marketing agencies and internal and external stakeholders
• Strategic brand products marketing experience
• Full life cycle marketing experience
• Experience in building brand equity, creating marketing campaigns that deliver growth
• Excellent project management skills

Role Responsibilities:

Within this role, you will be required to advance the brand positioning and sales effectiveness for the client’s products. You will build the desired brand equity in the products to positively influence brand perception and create a larger market share. The successful candidate will lead in the establishment and communication of the brand and positioning the products within a global marketing strategy.

You will manage the creation, execution and reporting of all brand marketing campaigns, enabling the sustainable achievement of net sales targets in the UK.

As part of the role, you will take ownership of the planned expenditure to ensure each brand remains within approved budgets and with target return on investment.

This role is direct employment with our client.

Sponsorship is not available for this opportunity.

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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide . Learn more at https://jobs.iqvia.com