Brand Manager

Vertical Advantage; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Brand Manager to oversee one of its high-profile brands. This role involves developing strategic marketing plans, managing brand performance, and driving growth through innovation and licensing. The ideal candidate will have a strong background in brand marketing, particularly within the food sector, and possess excellent analytical and communication skills.

Qualifications

• 2+ years of brand marketing experience within FMCG.
• Experience with market data from Nielsen, Kantar or IRI.
• Strong communication and project management skills.

Responsibilities

• Lead the UK brand strategy and new product development.
• Manage brand performance analysis and insights.
• Oversee packaging development and media strategy.

Skills

Brand marketing experience

Market data analysis

Communication skills

Project management

Consumer engagement

Job description

Brand Manager – FMCG (Food)
Location: London (Hybrid)
Sector: FMCG | Food & Beverage

The Business:
I’m working in partnership with one of the UK’s most iconic food businesses—home to a portfolio of household-name brands that are leaders in their category. Known for constant innovation and a forward-thinking approach to brand development, they invest heavily in talent and are committed to nurturing personal growth and career progression.

This is a fantastic opportunity to join a business that combines brand heritage with a modern, dynamic outlook on marketing and innovation.

The Role:
As Brand Manager, you’ll take ownership of one of the company’s most loved and high-profile brands. Your focus will be on delivering brand growth through strategic marketing plans, brand positioning, and expansion into new markets via licensing opportunities.

Reporting to the Marketing Manager, you’ll be responsible for developing and executing marketing plans aligned with business goals, managing the brand budget and P&L, and supporting the UK strategy through innovation and media planning.

Key Responsibilities:

1. Lead the UK brand strategy and bring new product development (NPD) to market
2. Manage brand performance analysis and deliver actionable insights
3. Oversee packaging development and artwork processes
4. Drive licensing opportunities in new markets
5. Manage brand media strategy in collaboration with agency partners
6. Own the brand P&L and marketing budget
7. Work closely with cross-functional teams including Sales, Innovation, and Supply Chain

About You:

1. 2+ years of brand marketing experience within FMCG (experience in the food sector is a plus)
2. Comfortable analysing market data from Nielsen, Kantar or IRI
3. Strong communication skills and confident working with stakeholders at all levels
4. Highly organised with strong project management skills
5. Proven track record of delivering results on FMCG brands
6. Passionate about brand building and consumer engagement

If this role is not right for you but you are interested in finding your next career challenge, please call on: