Brand Manager

Hirehoot; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading marketing firm in London seeks a Marketing Manager to develop and deliver campaigns for EU Live Events and Sports properties. The ideal candidate will utilize strong analytical skills to drive marketing strategies and work closely with internal and external stakeholders. Experience in managing budgets and campaign execution across various channels is essential. This is a dynamic role that involves significant collaboration and data-driven decision-making.

Qualifications

• Experience in building and executing marketing programs.
• Ability to use data to measure impact and identify improvements.
• Background in marketing research and campaign management.

Responsibilities

• Develop end-to-end campaign strategy for events.
• Manage stakeholder relationships effectively.
• Conduct post-campaign analysis and reporting.

Skills

Cross-functional marketing execution

Data analysis and metrics utilization

Stakeholder management

Job description

Key Job Responsibilities

• End-to-End campaign strategy and planning for EU Live Event & Sports properties.
• Development and delivery of marketing assets across ATL and BTL.
• Stakeholder management, including partnering with internal teams (e.g., Operations, Insights, PR, Legal) to identify and prioritize needs.
• Collaborate with external agencies (Production, Creative, Media Partners) to develop impactful marketing assets for Live Event & Sports launches.
• Serve as the point of contact for specific marketing partnerships and integrations beyond Prime Video's core business.
• Manage blocking issues, escalate when necessary, anticipate challenges, and ensure timely delivery.
• Conduct post-campaign analysis and reporting.

Basic Qualifications

• Experience in building, executing, and scaling cross-functional marketing programs.
• Ability to use data and metrics to measure impact and identify improvements.
• Background in marketing or marketing research.
• Experience managing budgets.
• Proven ability to develop and execute campaigns across various time zones and languages.

Preferred Qualifications

• Experience utilizing customer research, data, and metrics to inform strategies, generate forecasts, and evaluate marketing effectiveness.
• Familiarity with marketing strategies in online and mobile channels.