Brand Manager

Yum! Brands; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

Yum! Brands is seeking a dynamic Brand Manager to enhance sales and drive marketing strategies. This full-time role involves collaborating with franchise partners and overseeing campaigns, menu strategies, and customer engagement initiatives. The ideal candidate will have a marketing qualification and at least 5 years of brand management experience, particularly within the food and franchising sectors.

Qualifications

• Minimum of 5 years in a brand management role.
• Experience in QSR/Casual Dining Food Franchising industry.
• Demonstrated experience in developing brand strategies.

Responsibilities

• Drive sales and implement marketing activities related to annual brand strategy.
• Collaborate with franchise partners to align on brand goals.
• Lead marketing relationships and campaign execution.

Skills

Project Management

Analytical Skills

Interpersonal Skills

Organizational Skills

Commercial Acumen

Education

Marketing Qualification

Tools

Google Analytics

Job description

Join to apply for the Brand Manager role at Yum! Brands

Join to apply for the Brand Manager role at Yum! Brands

About Us

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company. Pizza Hut is committed to providing an easy pizza experience across all channels, including Dine-in, Take-Away, Own Delivery, Aggregators, Web and App. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 43,000 restaurants in more than 140 countries.

About Us

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company. Pizza Hut is committed to providing an easy pizza experience across all channels, including Dine-in, Take-Away, Own Delivery, Aggregators, Web and App. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 43,000 restaurants in more than 140 countries.

Job Purpose

We are seeking a dynamic, creative and proactive Brand Manager to join our team, reporting to the Head of Marketing. In this role, you will be responsible for relentlessly driving sales in the region and leading the implementation of all marketing activities related to the annual brand strategy and plan. This includes the support of campaigns, menu and pricing strategies, innovation, project managment, brand guardianship and governance. You will work with internal and external stakeholders, and will be responsible for leading the marketing relationships with our franchisees.

Job Functions

• Collaborate with the Head of Marketing on the development of annual operating plans, cascading the plans to the region and ensuring full alignment with franchisee partners to deliver on them.
• Partner with the Food Innovation & Tech BU lead to develop a food pipeline for the the region that future-proofs the brand, is aligned with the global food strategy and solves for customer needs and emerging trends.
• Lead quarterly marketing connects with all franchise partner marketing teams to ensure collaboration and partnership to unlock growth.
• Ensure franchisee calendars and brand plans are aligned with brand goals, monitor ongoing implementation and performance metrics, and partner with franchisee teams to optimize activations therefore driving max engagement and ROI while protecting the brand as a brand guardian.
• An understanding of the Delivery and Food Aggregator business/ channel is essential as this is a key channel to unlock growth.
• Leverage supplier partners and lead all partnerships, collaborations and campaigns against the global positioning and ensure flawlessly executed within the markets as well as due diligence around reporting on the results and ROI.
• Serve as the key day-to-day relationship builder and conduit between our BU support team, the global support teams and with our franchise partners, enhancing credibility and driving the business forward consistently.
• Work closely with the global Digital, Marketing and Design and Construction teams as well as at franchisee level to influence and impact overall customer experience and journey.
• Working with the Head of Marketing and finance team to monitor performance and track KPI’s and have a deep understanding of what is driving results while ensuring the wider support team is being updated.
• Serve as the key day-to-day relationship builder with our franchise partners, enhancing credibility, and driving the business forward consistently.
• Exemplify the digital- first mindset by taking the lead on CRM/ Loyalty strategies and implementation within the EU region to improve customer engagement, retention, driving frequency and sales.
• Assist with all other duties as required.
  
  
  

Experience

• A minimum of 5 years in a brand management role or similar.
• Marketing qualification is essential.
• Strong interest in food as a category with past experience in the QSR/Casual Dining Food Franchising industry.
• Previous brand marketing experience within franchising is an advantage.
• Demonstrated experience in developing and implementing short-term and long term menu pipelines, brand promotional calendars and strategies to build and maintain brand equity.
• Relationship management crutial in this role.
• Deep passion for marketing with a proven ability to deploy marketing to build the brand and grow sales.
• Customer-obsessed with a performance-driven and digital-first mindset.
• A change agent who will challenge the status quo and is emotionally intelligent.
• Experience working with CRM, loyalty and also major web analytics and reporting tools - ideally Google Analytics is advantageous.
  
  
  

Skills

• Excellent project management.
• Sound analytical skills and commercial acumen.
• Organized, with the ability to prioritize time-sensitive assignments.
• A sense of urgency and a bias for action.
• Excellent interpersonal and communication skills (clear and concise in written and oral form).
• High work ethic.
• Strong relationship-building skills.
• Ability to work as part of a team.
• Influence and persuade key stakeholders.
  
  
  

Abilities

• Desire to commit to and deliver results.
• Passion for continuous improvement with exceptional project management, influencing, and communication skills.
• Ability to review and identify issues and opportunities in business processes and systems.
• Capability to develop and articulate reliable plans and link them to functional and business financial plans.
• Ability to build an environment where the organization and its people learn naturally from experiences and apply their learning to benefit the organization.
• Perspective to pivot and pull levers if data analysis indicates that marketing and communications are not driving transaction growth.
• Understanding of the impact of strategic and operational decisions on profitable business growth.
• Great organizational skills, with excellent planning and time management skills
• Anticipate Trends and local/international competitors through social listening and research and keep brand image on the forefront of innovation.
  
  
  

Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official career pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Restaurants

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