Brand Manager

Scope Markets Services CY Ltd; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

Scope Markets Services CY Ltd is seeking a Brand Manager to develop and implement brand strategies that enhance their leadership position in the prime brokerage market. The role involves managing brand image, coordinating marketing campaigns, and collaborating with stakeholders to optimize brand performance.

Benefits

Competitive salary package

Annual bonuses and salary reviews

Generous annual leave

Pension contributions

Vibrant multicultural work environment

Flexible work arrangements

Career growth opportunities

Annual company events

Qualifications

• 3+ years’ experience as a Brand Manager or similar role in financial services.
• Strong understanding of B2B marketing principles.
• Excellent communication and negotiation skills.

Responsibilities

• Develop and execute brand strategies for positioning in the prime brokerage market.
• Manage brand consistency and marketing campaigns.
• Conduct market research to identify trends and customer needs.

Skills

B2B marketing

Brand management

Analytical skills

Communication

Creativity

Attention to detail

Digital marketing

Education

Bachelor's degree in Marketing

Business Administration

Tools

CRM platforms

Analytics tools

Job description

About Us

Scope Prime is a leading provider of trading services, renowned for transparency, reliability, and innovation, Scope Prime is the brand used by the entities of Rostro Group, relevant financial services companies that offers institutional liquidity, prime of prime, and trading technology solutions. Scope Prime is the institutional arm of RS Global Ltd, MMCD Resources ltd, RGL Capital and Scope Markets SA (PTY), a part of a group of brokers with coverage in Johannesburg – SA, Seychelles, Mauritius and Belize.

Our aim is to be the go-to-broker of choice for Global Market access. With our focus primarily on value and service, we wish to work with all types of clients from hedge funds and commercial institutions to high-net-worth individuals. Our goal is to connect global and local markets in regions where we have feet on the ground.

The Role

The Brand Manager will be responsible for developing and executing brand strategies that position the company as a leader in the prime brokerage market. This role involves managing brand consistency, creating audience aligned marketing campaigns, and collaborating with internal and external stakeholders to enhance the company's brand presence and reputation.

How You Can Make a Difference

• Proactively identify new brand marketing opportunities within existing and new markets – at country, channel, campaign, strategy, tactic, and execution levels.
• Work closely with Head of Marketing and commercial stakeholders on wider marketing strategy and business development initiatives.
• Own and continuously develop Scope Prime’s brand image and positioning on global scale to meet our brand and commercial objectives. Regularly review our brand’s purpose, vision, mission, and values ensuring these reflect our current brand strategy and positioning.
• Be a global brand ambassador and custodian, ensuring our brand’s consistency, favourable image, and good repute in everything we do, both internally and externally. Ensure everything we do is ‘on brand’ and in line with our global brand positioning.
• Manage and develop our global customer communication, content, PR comms, and the guide the brand’s social media communication strategies.
• Develop and implement brand strategies to position the company as a leader in the prime brokerage market.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Create and manage brand guidelines to ensure consistency across all marketing materials and communications.
• Collaborate with internal teams, including sales, product development, and marketing, to align brand initiatives with business objectives.
• Oversee the creation of marketing campaigns, including digital, print, and event-based promotions.
• Monitor and analyse brand performance metrics, such as awareness, reputation, and customer loyalty, and adjust strategies as needed.
• Continuously develop and suggest new initiatives and smart ways to enhance our brand marketing potential.
• Work closely with the Scope Prime team to refine brand strategy and comms to audiences/regions.
• Stay updated with industry trends and best practices to continuously improve brand strategies.
  
  

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years’ experience as a Brand Manager or in a similar role, preferably in the financial services sector.
• Strong understanding of B2B marketing and brand management principles.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in marketing tools and software, including CRM and analytics platforms.
• Strong analytical skills and attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
  
  

Skills And Competencies

• Strong understanding of B2B marketing and brand management principles.
• An exceptionally creative mind, with a track record of identifying a brand market gap and creatively positioning brand with a maximum impact on the target audience.
• Understanding of the prime brokerage or financial services industry.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in marketing tools and software, including CRM and analytics platforms.
• Strong analytical skills and attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of digital marketing and social media strategies
• Excellent writing proficiency in English
  
  

Personal Specifications

• Exceptional creative skills and ability to see outside the box.
• Strong analytical skills with ability to work to commercial objectives.
• Enthusiast, team player, excellent communicator and presenter.
• Excellent communication and influencing skills. Ability to work with a number of different stakeholders from around the world.
• Strong attention to detail.
• Strong team management skills.
• Strong ability to multitask and work on multiple demanding projects with tight deadlines simultaneously.
• Proficient in analysing brand performance metrics and making data-driven decisions.
  
  

Perks & Benefits

• Attractive Remuneration: A competitive salary package based on your qualifications, experience, and skills.
• Performance-Based Rewards: Annual discretionary bonuses and yearly salary review to recognize and reward your outstanding performance.
• Generous Time Off: Annual Leave days to rest and recharge.
• Pension Scheme: Company contributions to our provident fund, helping secure your future.
• Vibrant Work Environment: Be part of an energetic and diverse multicultural team.
• Flexible Work Arrangements: Benefit from our hybrid work model, giving you the freedom to work from home.
• Career Growth: Opportunities for continuous personal development and career advancement.
• Team Bonding Events: Annual company events and parties to foster connection and engagement among employees.

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