Brand Manager

Guided Solutions; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

A growing company in the aesthetics sector seeks a dynamic Brand Manager to lead their key brand strategy. This role emphasizes creativity and strong marketing skills to increase brand visibility across the UK market. The suitable candidate will be experienced in both B2B and B2C communication, ensuring consistent brand development while managing key relationships.

Qualifications

• Background in marketing and brand management roles.
• Experience in developing campaigns from idea to implementation.
• Skills in crafting compelling copy and narratives.

Responsibilities

• Develop and implement brand strategy to enhance visibility and market share.
• Identify trends and growth opportunities for B2B and B2C.
• Manage brand budgets and collaborate with cross-functional teams.

Skills

Creativity

B2B Communication

B2C Communication

Copywriting

Stakeholder Management

Education

Solid background in marketing

Experience in Aesthetics (preferred)

Job description

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After a successful launch in the UK, our client stands out for embodying a robust culture that values collaboration, cutting-edge technology, and exceptional service. Central to their mission is the continuous drive to empower clinics in surpassing their business aspirations.

In line with their expansion in the UK, the company is actively seeking a Brand Manager to join their accomplished marketing team. The ideal candidate should possess a natural flair for creativity, unafraid to challenge conventional boundaries in the creative realm. A solid foundation in the science underpinning the aesthetics industry, particularly regarding aesthetics devices, is essential. Proficiency in both B2B and B2C communication within this sector is crucial, as the role involves taking charge of one of the company's key brands. This responsibility offers strategic and creative autonomy, enabling the candidate to spearhead the brand's growth and enhance its prominence among clinics and consumers across the UK.

Key responsibilities:

• Develop and implement the company's device brand strategy to heighten brand visibility, awareness, and market share.
• Identify B2B and B2C trends, competitor activities, and growth opportunities for the brand.
• Manage and oversee brand budgets, ensuring optimal resource allocation for maximum impact.
• Collaborate closely with cross-functional teams—marketing, sales, clinical, and service—to gather feedback for continuous development and maintain brand consistency across all channels and cultivate and nurture relationships with key stakeholders, such as media, influencers, and industry partners.
• Utilize creativity and keen attention to detail in supporting the execution of brand experience events.

To be considered for the role, you must closely match the following criteria:

• Solid background in marketing and brand management roles. Previous experience in Aesthetics is an advantage.
• Proficiency in developing campaigns from initial idea to final implementation.
• Proven skill in crafting compelling copy and transforming technical content into engaging narratives.
• Exceptional abilities in managing relationships with both internal and external stakeholders.