Brand Manager

Lyca Mobile Group; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading telecommunications company in London is seeking an experienced Brand Manager to lead their brand strategy and content management. This role involves developing brand positioning, overseeing content creation, and executing campaigns to enhance market presence. The ideal candidate has over 4 years of experience in brand management and excellent communication skills. Competitive salary and benefits are offered.

Qualifications

• 4+ years of experience in brand management or a similar role.
• Strong portfolio of brand and content projects.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and refine brand positioning and messaging.
• Oversee content strategy including copywriting and digital campaigns.
• Plan and execute brand campaigns to drive engagement.

Skills

Brand Strategy

Content Creation

Campaign Development

Stakeholder Engagement

Market Insights

Project Management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Adobe Creative Suite

Content Management Systems

Social Media Tools

Job description

About the Role

We are looking for a strategic and creative Brand Manager to lead the development, execution, and consistent implementation of our brand across all touchpoints. This role will play a key part in shaping how our brand is perceived in the market, ensuring that all communications, content, and experiences reflect our identity, values, and positioning.

Key Responsibilities

• Brand Strategy & Positioning
• Develop and refine brand positioning, messaging, and identity across channels.
• Ensure consistency in brand voice, tone, and visuals across all internal and external communications.
• Content Creation & Management
• Oversee content strategy and production, including copywriting, visual assets, video, and digital campaigns.
• Collaborate with designers, copywriters, and agencies to deliver high-quality content.
• Manage editorial calendars and ensure timely delivery of branded content.
• Campaign Development
• Plan and execute brand campaigns (online and offline) to drive awareness, engagement, and growth.
• Monitor performance and optimize campaigns based on analytics and feedback.
• Stakeholder Collaboration
• Work closely with marketing, product, communications, HR, and external partners to ensure cohesive brand integration.
• Serve as the brand ambassador internally, ensuring all teams understand and align with brand guidelines.
• Market & Competitor Insights
• Conduct regular brand health assessments and track competitor positioning.
• Identify trends and insights to refine brand strategy and content direction.
• Brand Governance
• Develop and maintain brand guidelines and toolkits.
• Ensure proper use of brand assets across the organization and by external vendors.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years of experience in brand management or a similar role.
• Strong portfolio of brand and content projects.
• Excellent written and verbal communication skills.
• Proficiency in content creation tools and platforms (e.g., Adobe Creative Suite, CMS, social media tools).
• Strong project management and stakeholder engagement skills.
• Creative thinker with strategic acumen and attention to detail.

Desirable (but not essential)

• Experience in Telecoms, Media, Technology.
• Familiarity with performance marketing metrics and data analysis.
• Experience managing agencies and freelancers.