Brand Manager

Simplyhealth; London; Hybrid; Confidential; Full time

Job summary

A leading health company in London is seeking a Brand Manager to enhance brand awareness and reputation. You will develop and execute brand strategies, manage campaigns across multiple channels, and collaborate with various teams to drive success. Ideal candidates will have extensive experience in brand development and digital marketing, particularly in the healthcare sector. This role offers a competitive salary and flexible working options.

Benefits

Generous pension with a 6% employer contribution

28 days holiday plus bank holidays

Flexible benefits pot

Health plan access

Wellbeing hub access

Qualifications

• Extensive brand experience in the healthcare sector.
• Strong experience managing external agencies.
• Proficient in digital marketing, including social media.

Responsibilities

• Lead development of brand strategies and campaigns.
• Manage budgets and track campaign performance.
• Collaborate with internal teams to ensure brand consistency.

Skills

Brand strategy development

Campaign management

Digital marketing

Project management

Measurement and reporting

Job description

We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing. Added to that we’re the first health insurer in the UK to be awarded B-Corp status in recognition of our significant achievements in sustainability, in addition to our ambitious environmental and social responsibility goals.

The Brand Manager is a key member of the Brand Team, who are responsible for shaping and delivering a compelling brand strategy that enhances awareness, consideration, and reputation of the Simplyhealth and Denplan brands, aligned to Simplyhealth’s objective of improving access to healthcare for all in the UK.

Reporting to our Head of Brand, you’ll lead the development and execution of comprehensive brand strategies that align with our business objectives and be a guardian of our brands. Your responsibilities will include overseeing and delivering brand campaigns, ensuring brand consistency across channels, and collaborating with cross functional teams to deliver brand growth and market share. You will leverage insights and market trends to inform decision making, manage budgets effectively and mentor junior team members to foster a high-performing brand function.

Key responsibilities:

Brand Strategy and Management

• Support the Head of Brand in evolving and delivering brand strategy
• Embed brand values, tone of voice and visual identity across channels
• Lead on brand initiatives including refreshes and strategic projects

Campaign Development, Planning and Execution:

• Develop and implement a campaign strategy aligned with overarching brand and business objectives
• Brief and interrogate large scale paid media plans e.g. audience analysis, channel strategy, budget splits, proposed partners and formats
• Develop and execute engaging and impactful brand assets across agreed channel plan, e.g. digital, social media, print, events – to achieve specific awareness and consideration objectives
• Manage campaign budgets, resources and timelines, ensuring effective and efficient delivery
• Analyse campaign performance and provide insights to inform future campaign development

Brand Story & Campaign Integration:

• Collaborate with other marketing teams to ensure consistent brand messaging and brand story across all communication activities, and meets audience needs.
• Develop and maintain brand guidelines and templates to ensure consistent brand application.
• Provide brand expertise and support to other teams as needed.
• Coordinate the production of high-quality content, such as social media posts, email marketing assets, advertisement and promotional materials.

Performance Measurement and Reporting

• Track and analyse campaign performance using relevant metrics and tools (putting in place additional tools tracking where required), providing insights and recommendations for improvement.
• Prepare regular reports on campaign outcomes, highlighting successes, challenges, and lessons learned of a standard to be shared with Exco and Board.

Collaboration and Stakeholder Engagement

• Partner with internal teams, including product, sales, and customer service, to ensure campaigns align with broader business initiatives.
• Maintain strong relationships with external agencies, vendors, and partners to drive campaign and brand success

About You

To be considered you must have:

• Extensive brand experience, including brand strategy development, preferably within the healthcare or (health) insurance sectors
• Strong experience in managing external creative and media agencies, including briefing, collaboration and performance evaluation
• Strong experience in planning and executing large scale, multi-channel brand campaigns, from both a creative and media perspective, including tracking and reporting
• Proficiency in digital marketing including social media and programmatic advertising
• Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously
• Strong measurement experience – from brand tracking through econometrics

Our dream candidate will also have:

• Experience in B2B marketing

What’s in it for you

As well as a competitive salary, our benefits package includes:

• Generous pension with a 6% pension gift from us
• 28 days holiday (plus bank holidays) - with the option to buy and sell a further 5 days
• Flexible benefits pot ( which you can choose to use against some great benefits such as critical illness, private medical insurance, shopping vouchers and more)
• Your own health plan
• Access to a wellbeing hub
• Recognition awards
• Give as you earn

We have a head office in Hampshire, but depending on your role, you’ll be able to enjoy our ‘smart working’ approach This means you can flex when and where you spend your time.For many of us this means day to day work can be handled remotely, but there will also be times when we need to come together in the office to collaborate, attend training sessions, induction, briefings and more.

Your Recruitment Journey

We’re focused on providing an application, assessment and onboarding journey that is fair, consistent, diverse and inclusive for all, allowing us to hire top talent based on the skills and behaviours pivotal to your and our success.

Your process

• Screening call with Talent Acquisition Team
• Virtual Interview with the hiring manager and team
• Aptitude assessment
• Presentation/case study with the hiring manager and team

Please note: Working for a purpose driven company like ours is a fantastic opportunity so we often receive high volumes of applications for our roles. In these cases, we may close our job adverts early and aren’t able to consider applications after this time.