Brand Manager

Westland Horticulture Ltd; Huntingdonshire; On-site; GBP 40,000 - 60,000; Full time

Job summary

Westland Horticulture, a leading consumer horticultural business, seeks a creative Brand Manager to oversee multiple brands and manage high-profile projects. This role demands strategic thinking and a proven background in brand management, offering an opportunity to work in a dynamic, entrepreneurial environment.

Benefits

Entrepreneurial mindset

Ownership of projects

Dynamic work environment

Qualifications

• 4–5 years’ experience in brand management or product marketing within FMCG.
• Experience with NPD and go-to-market planning.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Drive brands internally and externally by aligning product portfolios.
• Manage new product launches from concept to market.
• Oversee all consumer communications and enhance brand awareness.

Skills

Brand Management

Strategic Thinking

Relationship Building

Analytical Skills

Communication

Creativity

Tools

Excel

Job description

Due to phenomenal growth, we’re recruiting a highly creative Brand Manager to join one of the UK’s largest and most successful branded consumer horticultural businesses - Westland Horticulture!

Reporting to the Head of Marketing & Category, this is a fast-paced, exciting role with broad scope and autonomy. You will oversee multiple brands across a range of categories and manage multiple high-profile projects from concept to delivery.

A genuine love of brands is essential. This is a fantastic opportunity to work across leading household names in a fun, friendly, and entrepreneurial environment – delivering award-winning gardening products to our customers and suppliers.

Key Responsibilities

• Champion and drive our brands both internally and externally, aligning product portfolios with customer and consumer needs.
• Collaborate with cross-functional teams including Technical, Design, and Commercial to identify and develop new product opportunities.
• Manage new product launches through the full lifecycle – from concept to market – ensuring they’re delivered on time and profitably.
• Lead and deliver all consumer communications for your brands.
• Oversee customer marketing communications to enhance brand awareness.
• Create and manage all marketing materials including packaging, promotional literature, advertising, POS, and sell-in tools.
• Monitor, review, and report on all sales and marketing activities and performance to internal stakeholders.
• Conduct market research to evaluate customer needs and identify future opportunities.

About You

• Minimum 4–5 years’ experience in brand management or product marketing – ideally within FMCG.
• A strong commercial mindset and ability to think strategically.
• Demonstrable experience of full 360° brand marketing, including ATL, BTL, and digital.
• Proven track record of growing brands and identifying areas of commercial opportunity.
• Experience with NPD and go-to-market planning.
• Confident and personable, with excellent relationship-building skills.
• Strong analytical and data interpretation skills – advanced Excel desirable.
• Excellent communication and presentation skills.
• Highly organised, adaptable, and resilient – able to manage multiple projects simultaneously.
• Creative, proactive, and passionate about delivering impact through branding.

Why Join Westland Horticulture?

We pride ourselves on maintaining an entrepreneurial mindset, despite our size. This means you’ll have the freedom to bring your ideas to life, enjoy real ownership, and see the direct results of your work in a dynamic, high-growth, multi-million-pound business.