Brand Manager

William Grant & Sons; Hook; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading spirits company is looking for a passionate Brand Manager to spearhead the growth of its brands in the UK. This role blends creativity with strategy, requiring experience in FMCG or beverage marketing. Responsibilities include developing brand plans, executing impactful campaigns, and managing cross-functional teams in a hybrid working environment based in Hook. The company offers competitive salary, private healthcare, and various benefits designed to enhance employee well-being.

Benefits

Competitive salary

Generous holiday entitlement

Private healthcare

Defined contribution pension plan

Employee Assistance Programme

Life Assurance cover

Product allocation

Cycle to Work scheme

Learning resources

Qualifications

• Strong experience in FMCG or drinks sector.
• Ability to lead cross-functional teams.
• Proven track record of delivering effective campaigns.

Responsibilities

• Lead the development and execution of brand plans.
• Ensure activations are insight-led and creatively impactful.
• Manage cross-functional projects and evaluate performance.

Skills

Confident marketer

Creative thinking

Commercial insight

Experience in FMCG or drinks

Managing agency partners

Job description

Job Introduction

We’re looking for a passionate and creative Brand Manager to join our dynamic UK team! Working as a part of the marketing department you will be driving the future growth of great brands within the William Grant & Son’s portfolio including Tullamore DEW, Sailor Jerry and Grant’s. Responsible for creating and executing marketing programs that resonate with UK consumers to deliver long -term brand equity and sustainable market share growth, you’ll have a growth mindset and want to be challenged in a role that has a high degree of ownership. This is a hybrid working role based out of our Hook office at least 3 days a week.

Main Responsibility

You’ll lead the development and execution of brand plans that drive growth across the UK on selected portfolio brands turning global strategies into locally impactful campaigns. Working closely with internal teams and agencies, you’ll ensure activations are insight-led, creatively impactful, and commercially effective. From managing cross‑functional projects to driving channel execution and evaluating performance, you’ll have ownership for delivering on iconic spirits brands. In addition, you will gain access to leading training, tools and events to put you at the forefront of the drinks industry.

Our Ideal Candidate

You’re a confident and creative marketer with an insightful commercial mind. You love building iconic brands leveraging a challenger mindset. With strong experience in FMCG or drinks, you know how to lead cross‑functional teams and deliver outstanding campaigns. You thrive in fast‑paced environments, balancing creative flair with disciplined execution, and can manage agency partners and internal stakeholders to a high standard.

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
• Private Healthcare and Doctor@Hand (remote GP service).
• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Our Life Assurance cover is a multiple of eight times your annual basic salary.
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
• Every employee has the opportunity to claim up to £1, per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.