Brand Manager

Gap Personnel; Holsworthy; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

Gap Personnel seeks a commercially minded Brand Manager to lead the brand plan during a 12-month maternity cover. The role blends strategic thinking with hands-on delivery, shaping product names, packaging, messaging and launch plans.

You will manage the marketing budget, monitor trends and work with agencies to deliver campaigns that drive awareness, traffic and sales. Office-based with hybrid options.

Qualifications

• Experience as a Brand Manager or in a senior marketing role.
• Proven track record of developing and launching products.
• Experience creating brand plans and managing budgets.
• Strong commercial awareness and ability interpreting market data.
• Experience managing creative, digital or social media agencies.
• Excellent project management and organisational skills.

Responsibilities

• Create and deliver the annual brand and marketing plan.
• Manage the marketing budget and maximise return on spend.
• Monitor consumer trends, competitors, pricing and opportunities.
• Collaborate with the NPD Manager from idea to launch.
• Shape product names, positioning, packaging and messaging.

Skills

Brand management

Marketing strategy

Budget management

Campaign management

Stakeholder management

Product launches

Brand positioning

Education

Bachelor’s degree in Marketing

Tools

Marketing software

Job description

Brand Manager - 12-Month Maternity Cover

Full-time | Fixed-term contract | Office-based with hybrid working considered

Are you a commercially minded Brand Manager who loves turning good ideas into products and campaigns people genuinely want to buy?

We're looking for an experienced Brand Manager to take the reins during a maternity cover contract of up to 12 months. This is a brilliant opportunity to own the brand plan, influence the innovation pipeline and deliver creative campaigns that make a measurable commercial impact.

This isn't a role where you'll spend all day talking about marketing—you'll be making it happen.

What you'll be doing

You’ll take ownership of the brand and marketing strategy, balancing big-picture thinking with hands-on delivery. Your role will include:

• Creating and delivering the annual brand and marketing plan
• Managing the marketing budget and making every pound work hard
• Keeping a close eye on consumer trends, competitors, pricing and market opportunities
• Working alongside the NPD Manager to take new products from initial idea through to launch
• Shaping product names, positioning, packaging, messaging and launch plans
• Delivering engaging campaigns across digital, email, social, consumer and trade channels
• Planning seasonal campaigns and hero product activations that drive awareness and sales
• Managing external design and social media agencies
• Overseeing creative briefs, artwork approvals, photography and brand assets
• Ensuring the brand looks, sounds and feels consistent everywhere
• Measuring campaign performance and using the results to improve future activity
• Supporting and developing the Design Assistant
• Building strong relationships with colleagues, agencies and suppliers

What success looks like

You’ll help the business:

• Grow branded sales and market penetration
• Increase brand awareness and encourage product trial
• Build an exciting and commercially viable innovation pipeline
• Successfully launch new products
• Deliver campaigns that attract attention and generate sales
• Increase traffic and conversions across consumer and trade websites

What we're looking for

You’ll be a creative thinker with strong commercial instincts and the confidence to take ownership. Ideally, you’ll bring:

• Experience as a Brand Manager or in a senior marketing role
• A successful track record of developing and launching new products
• Experience creating brand plans and managing marketing budgets
• Strong commercial awareness and confidence interpreting market data
• Experience managing creative, digital or social media agencies
• Knowledge of email marketing, social media and wider digital marketing
• Excellent project management and organisational skills
• The ability to manage several deadlines without losing sight of the detail
• Strong stakeholder management and communication skills
• Experience managing or mentoring others
• A great eye for design and high-quality brand execution

Why apply?

This is a varied role with plenty of ownership, creativity and commercial influence. You'll have the opportunity to shape the brand, bring new products to life and deliver campaigns you can be proud of.

If you're ready to roll up your sleeves, bring fresh ideas and keep an ambitious brand moving forward, we'd love to hear from you.