Brand Manager

Alliance Pharmaceuticals Limited; Chippenham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading consumer healthcare company is seeking a Brand Manager to drive growth for their Hydromol brand in the UK and Ireland. The role involves developing marketing strategies, collaborating with agencies, and ensuring compliance with regulations. The ideal candidate will have experience in consumer healthcare and strong brand building skills, along with a relevant degree.

Benefits

Discretionary bonus

25 days holiday + additional days

Enhanced pension contributions

Life assurance (4x salary)

Wellbeing programs

Lifestyle benefits

Recognition and referral schemes

Qualifications

• Experience in consumer healthcare, RX, pharmaceuticals, or medical devices.
• Ideally with skincare brand experience.

Responsibilities

• Develop and implement brand marketing strategy for Hydromol.
• Collaborate with creative and sales agencies for campaign development.
• Monitor market trends and analyze data.

Skills

Customer Engagement

Brand Building

Communication

Strategic Thinking

Project Leadership

Education

Degree in Business Management

CIM Qualification

Job description

Alliance has a unique opportunity for a new Brand Manager to manage our Hydromol brand in the UK & Republic of Ireland markets, driving growth through direct and indirect promotional activities, NPD, and market vigilance. The role is based at our Chippenham, Wiltshire, UK head office, working 2 days a week on a hybrid full-time permanent contract within the Commercial team.

We are seeking a Brand Manager with experience in consumer healthcare, RX, pharmaceuticals, or medical devices, ideally with skincare brand experience. The candidate should possess high-level omnichannel customer engagement skills, be confident in brand building, and demonstrate excellent communication, strategic thinking, and project leadership. A degree in Business Management, Marketing, CIM, or equivalent marketing qualification is highly advantageous.

Key Responsibilities:

1. Develop and implement a brand marketing strategy for Hydromol, utilizing data insights to inform actionable strategies.
2. Collaborate with creative and sales agencies to develop campaigns across ATL (consumer & HCP promotion) and BTL (retailer and trade promotion) channels, executing tactical activities within the brand plan.
3. Work with the Field Sales team to develop and execute HCP Activation strategies, including KOL engagement.
4. Advise on pricing strategies and promotions based on financial analysis to maximize brand value.
5. Monitor market trends, analyze data, and gather competitor intelligence.
6. Conduct market research, identify insights, and hypothesize to drive business performance.
7. Manage NPD projects and support corporate development initiatives.
8. Coordinate with internal teams and represent the brand at external stakeholder meetings.
9. Ensure compliance with legal and regulatory standards (ASA, PAGB, APBI, etc.).

Benefits:

• Discretionary bonus
• 25 days holiday + additional days and options to buy more
• Enhanced pension contributions
• Life assurance (4x salary)
• Wellbeing programs including free flu vaccine, eye care schemes, employee assistance, health cash plan, and private medical cover
• Lifestyle benefits such as cycle to work, electric vehicle schemes, flexible working, and family-friendly policies
• Recognition and referral schemes
• Convenient location with train station proximity or free parking

Alliance plc (AIM: APH) is a growing consumer healthcare company dedicated to empowering people to improve their health and wellbeing through trusted brands. The company focuses on organic growth via investment in brands, innovation, geographic expansion, and selective acquisitions.

Headquartered in Chippenham, UK, with around 290 employees across Europe, North America, and Asia Pacific, Alliance is recognized as a Great Place to Work. The company has recently refined its strategy to focus on helping damaged skin and supporting healthy aging, aiming to be a high-performing, trusted leader in consumer healthcare.

For more information, visit https://www.alliancepharmaceuticals.com/