Brand Manager

Weetabix; Burton Latimer; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading food company in the UK seeks a Brand Manager to develop and implement brand plans. The role includes managing brand projects, evaluating market data, and leading initiatives. Ideal candidates will have experience in Integrated Marketing Communication and demonstrate creativity and leadership. Competitive salary and flexible benefits are offered.

Benefits

Annual bonus 10%

Double-matched pension scheme

25 days annual leave increasing with service

Healthcare plan

Discounted Weetabix products

Qualifications

• Demonstrable experience in Integrated Marketing Communication planning.
• Proven creativity and initiative through successful project management.
• Ability to evaluate business data for decision making.

Responsibilities

• Develop and implement annual brand plans for your portfolio.
• Manage projects and brand initiatives including NPD and campaigns.
• Monitor and control budgeted brand expenditure.

Skills

Integrated Marketing Communication planning

Project management

Creativity

Data evaluation

Dynamic leadership

Job description

Weetabix is committed to building an organisation where people from all walks of life feel they belong, where different voices, experiences, and backgrounds are valued and respected.

We're looking for a passionate, determined and commercially astute individual, who can marry big business thinking with an entrepreneurial can-do attitude to lead the development and implementation of brand plans.

The Recipe (About the Role)

• Develop, communicate, and implement annual brand plans for your portfolio
• Constantly challenge the business to develop new and innovative ways of delivering the brand objectives and deliver a world class innovation strategy
• Management of all projects and brand initiatives including NPD, pack design changes, BTL and ATL campaigns
• Management of your portfolio's P&L to deliver quarterly profit goals with rigorous understanding of key brand health performance metrics, identifying and executing clear actions
• Work closely with the wider commercial team to develop clear channel plans - whilst driving opportunities and mitigating risks
• Monitor and control budgeted brand expenditure
• Be the internal brand champion for the portfolio, driving front of mind presence with internal PR as well as driving external retailer engagement
• Support the Head of Brand to develop the 1-5-year growth plan; clarifying the role the brand(s) will play in the wider Weetabix Food Company portfolio

The Ingredients (What we need from you)

Key Skills

• Have demonstrable experience of Integrated Marketing Communication planning and relevant processes e.g. new product development, brand planning, communication development and planning etc
• Display proven creativity, initiative through successful project management and problem solving
• The ability to evaluate business/market/consumer data to aid effective decision making
• Embrace a dynamic leadership approach that inspires outstanding results from the team while fostering collaborative partnerships to achieve remarkable outcomes with our agencies.

Your Bowl of Perks (Benefits)

Competitive salary & Annual Flexible benefits

• Annual bonus 10%
• Double-matched pension scheme (up to 12% from us)
• 25 days annual leave increasing with service
• Annual Salary review
• Healthcare plan
• Discounted Weetabix products

We also offer:

• Continued investment in your personal development
• Balance, whether it's for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days additional annual leave
• Access to 24/7 counselling service (via Grocery Aid partnership)
• The freedom of Flexible Work Opportunities
• Enhanced Maternity / Paternity / Adoption Leave
• Additional Time Off for Fertility Treatment and Neonatal Care
• Working Parents Support Group
• Fully stocked kitchens filled with our delicious products for you to enjoy

We are an equal opportunities employer and welcome applications from all qualified candidates. Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.