Brand Manager

You will utilise a broad knowledge base (including client familiarity) to contribute to strategic discussions & the optimal utilisation of marketing & sales budgets.

You will be responsible for the cycle of developing, implementing & re-evaluating marketing plans through:

1. Monitoring of marketing activities
2. Development of trade marketing objectives & plans with Account Managers
3. Reporting to clients on brand progress & performance, in line with agreed frequency
4. Monitoring monthly expenditure vs Budget on a line-by-line basis with clients.
5. Planning & leading client reviews, ensuring that each meeting has objectives that enable progressive business management & encouraging action-orientation via best practices.
6. Contributing to success in accounts by demonstrating competence in category, brand and general marketing matters at customer meetings.
7. Creating and maintaining presentations for use with clients, customers and internal customers (e.g. sales teams).
8. Drafting briefs for outsourced activities as required & securing client approval prior to engaging with agencies.
9. Critiquing agency proposals & developing recommendations for client approval.
10. Liaising with clients & Logistics to facilitate optimal inventory levels, i.e. providing continuity of supply without over-investing funds or space in stock.
11. Carrying out analyses of products & audiences in order to identify growth opportunities and provide input into NPD and marketing plans.
12. Providing Marketing Director with feedback on partner agencies in order to ensure performance parameters are maintained via quality, service levels & cost.
13. Taking responsibility for client sales and expenditure budgets and forecasts.
14. Taking responsibility for development of line report(s), agreeing development areas & providing advice & feedback on an ongoing basis.
15. Carrying out any other reasonable task in relation to the overall job, as required.

A minimum of 6 years’ marketing experience, preferably within a consumer packaged goods environment.

Experience in Health & Beauty / OTC / Licenced Medicines is preferred, although other highly regulated markets could be relevant.

Knowledge of grocery and / or pharmacy trade sectors is preferred.

Candidates should be able to demonstrate a track record in creating & implementing successful brand plans.

Qualifications

A graduate, ideally in business-related subject or a relevant CIM qualification.

Required Skills

1. An understanding of financial KPIs that influence P&L management, e.g. return on investment methodology, promotional evaluations, stock management, COGS management.
2. The ability to use Excel to an intermediate level in order to develop spreadsheets that support analyses & proposals.
3. The ability to use Powerpoint to an intermediate level to support the development of influential presentations for client, trade & colleague meetings.
4. Proven influencing skills, arising from competence in analysis, strategy & nuances of communication channels (e.g. written, oral).
5. Adaptability: Comfortable working independently & as part of a team.
6. Pragmatism & organisation: Ability to multi-task in a dynamic environment that can require regular reprioritisation.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

About the company

IMS Health and Quintiles are now IQVIA. We are committed to providing solutions that enable healthcare companies to innovate with confidence, maximize opportunities and, ultimately, drive healthcare forward. We do this via breakthroughs in insights, technology, and advanced analytics.