Brand Manager

Ageas UK; Bournemouth; Hybrid; GBP 52,000 - 60,000; Full time

Job summary

Ageas UK is excited to announce a great opportunity for a Brand Manager within our dynamic Marketing team. This role is pivotal in managing and implementing the Saga brand while ensuring collaboration with various stakeholders to create a consistent brand experience. You will drive brand strategies across multiple platforms and work to protect its integrity and reputation. If you're passionate about brand development and stakeholder engagement, we would love to hear from you!

Benefits

Flexible Working

Dental Insurance

Annual Bonus Schemes

Well-being activities

16 weeks maternity leave at full pay

Tech deals on gadgets

Cycle Scheme

Return to work programme after maternity leave

Qualifications

• Experience with brand protection and trademarks.
• Proficient in brand health evaluation tools like YouGov.
• Strong relationship-building skills across business functions.

Responsibilities

• Manage and implement the Saga brand across all key customer touchpoints.
• Collaborate with external agencies and suppliers for brand asset delivery.
• Lead the governance of the Saga brand guidelines and standards.

Skills

Analytical

Stakeholder management

Strong communication

Strategic thinking

Job description

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Job Title:Brand Manager
Target Start Date:ASAP
Contract Type:Permanent, Part Time, Full Time, Job Share option available
Salary Range:C£52,000 Dependent on Experience
Location:Bournemouth – Hybrid Working Environment
Closing Date for applications:Thursday 10th July

Brand Manager:Join our dynamic Marketing team at Ageas! Following our recent acquisition of Saga, we have an exciting, newly created opportunity for a Brand Manager. This pivotal role involves managing and implementing the Saga brand across all key customer touchpoints, ensuring a consistent and compelling brand experience.

As the Brand Manager, you will develop and deliver compelling stories and presentations that highlight the benefits of the brand, effectively selling its value to senior stakeholders. You will act as the primary liaison between Ageas and the Saga Brand team, fostering strong collaboration to ensure brand initiatives are strategically aligned and effectively delivered. While the primary focus will be on the Saga brand, the role will also involve working on the Ageas and Rias brands, ensuring a cohesive brand strategy across the board.

If you are an experienced Brand Manager with a passion for brand development and stakeholder engagement, we would love to hear from you!

Main Responsibilities as a Brand Manager:

• Ensure consistent application of the brand identity across all marketing, communications, and customer touchpoints, both internally and externally.
• Own and manage the Saga Brand Guidelines, collaborating with the Saga Brand teams to review, update, and govern brand standards, including visual identity, tone of voice, and creative execution.
• Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards.
• Lead the management and execution of the Saga brand across digital and print channels, ensuring alignment with brand strategy and business objectives.
• Act as the custodian of the Saga brand, safeguarding its integrity and reputation, and working closely with the wider Saga Group on brand-related matters, including trademark management.
• Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards. Act as the primary liaison between Ageas and the Saga Brand team, fostering strong collaboration to ensure brand initiatives are strategically aligned and effectively delivered.

Skills and experience you need as a Brand Manager:

• A strategic and creative thinker, capable of leading the development and governance of brand assets, including visual identity, tone of voice, and creative execution.
• Knowledge and experience with Trademarks and aspects of brand protection.
• Experience of tools to help evaluate performance of brand health eg. YouGov Brand Tracking.
• Analytical experience with the ability to interpret results and drive action.
• Strong verbal and written communication skills with ability to clearly articulate and document rationale and planning.
• Excellent interpersonal, stakeholder management and relationship building skills, across all business functions.

At Ageas we offer a wide range of benefits to support you and your family inside and outside of work, which helped us achieve,Top Employerstatus in the UK.

Here are some of the benefits you can enjoy at Ageas:

Flexible Working- Smart Working @ Ageasgives employees flexibility around location (as long as it’s within the UK) and, for many of our roles, flexibility within the working day to manage other commitments, such as school drop offs etc. We also offer all our vacancies part-time/job-shares. We also offer a minimum of 35 days holiday (inc. bank holidays) and you can buy and sell days.

Supporting your Health- Dental InsuranceHealth Cash Plan, Health Screening, Will Writing, Voluntary Critical Illness, Mental Health First Aiders, Well Being Activities – Mindfulness.

Supporting your Wealth- Annual Bonus Schemes, Annual Salary Reviews, Competitive Pension, Employee Savings, Employee Loans.

Supporting you at Work- Well-being activities, mindfulness sessions, Sports and Social Club events and more.

Supporting you and your Family-Maternity/pregnant parent/primary adopter entitlement of 16 weeks at full pay and paternity/non-pregnant parent/co-adopter at 8 weeks’ full pay.

Benefits for Them- Partner Life Assurance and Critical Illness cover.

Get some Tech- Deals on various gadgets including Wearables, Tablets and Laptops.

Getting around- Car Salary Exchange, Cycle Scheme, Vehicle Breakdown Cover.

Supporting you back to work- Returnto work programme after maternity leave.