Brand Manager

Ageas; Bournemouth; Hybrid; GBP 52,000 - 60,000; Full time

Job summary

A leading company in the insurance sector is seeking a Brand Manager to oversee the newly established Saga brand following an acquisition. The role involves ensuring brand consistency across various channels, managing collaboration with external agencies, and driving brand strategy development. Candidates should possess strong analytical and communication skills, along with proven experience in brand management and stakeholder engagement.

Qualifications

• Proven experience as a Brand Manager or similar role.
• Ability to manage brand identity effectively.
• Experience in stakeholder engagement and collaboration.

Responsibilities

• Manage and implement the Saga brand across customer touchpoints.
• Develop compelling brand presentations for stakeholders.
• Safeguard the integrity of the Saga brand.

Skills

Strategic Thinking

Creative Thinking

Stakeholder Management

Brand Protection Knowledge

Analytical Skills

Communication Skills

Interpersonal Skills

Job description

Job Title:Brand Manager
Target Start Date:ASAP
Contract Type: Permanent, Part Time, Full Time, Job Share option available
Salary Range:C£52,000 Dependent on Experience
Location: Bournemouth – Hybrid Working Environment
Work Level:4
Closing Date for applications:Thursday 10th July
Hiring Manager:Tracy Spickett

Brand Manager:Join our dynamic Marketing team at Ageas! Following our recent acquisition of Saga, we have an exciting, newly created opportunity for a Brand Manager. This pivotal role involves managing and implementing the Saga brand across all key customer touchpoints, ensuring a consistent and compelling brand experience.

As the Brand Manager, you will develop and deliver compelling stories and presentations that highlight the benefits of the brand, effectively selling its value to senior stakeholders. You will act as the primary liaison between Ageas and the Saga Brand team, fostering strong collaboration to ensure brand initiatives are strategically aligned and effectively delivered. While the primary focus will be on the Saga brand, the role will also involve working on the Ageas and Rias brands, ensuring a cohesive brand strategy across the board.

If you are an experienced Brand Manager with a passion for brand development and stakeholder engagement, we would love to hear from you!

Main Responsibilities:

• Ensure consistent application of the brand identity across all marketing, communications, and customer touchpoints, both internally and externally.
• Own and manage the Saga Brand Guidelines, collaborating with the Saga Brand teams to review, update, and govern brand standards, including visual identity, tone of voice, and creative execution.
• Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards.
• Lead the management and execution of the Saga brand across digital and print channels, ensuring alignment with brand strategy and business objectives.
• Act as the custodian of the Saga brand, safeguarding its integrity and reputation, and working closely with the wider Saga Group on brand-related matters, including trademark management.
• Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards.Act as the primary liaison between Ageas and the Saga Brand team, fostering strong collaboration to ensure brand initiatives are strategically aligned and effectively delivered.

Skills and experience:

• A strategic and creative thinker, capable of leading the development and governance of brand assets, including visual identity, tone of voice, and creative execution.
• Knowledge and experience with Trademarks and aspects of brand protection.
• Experience of tools to help evaluate performance of brand health eg. YouGov Brand Tracking.
• Analytical experience with the ability to interpret results and drive action.
• Strong verbal and written communication skills with ability to clearly articulate and document rationale and planning.
• Excellent interpersonal, stakeholder management and relationship building skills, across all business functions.

To find out more about this role and for information please contact Dan O' Connor or Tracy Spickett.

Alternatively, click on the “Apply Button” to be considered.