Brand & Insight Strategy Lead — Hybrid Growth

LHH; England; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

An international manufacturing organisation is seeking a Head of Marketing Strategy, Brand & Insight to shape the future of its brand, customer strategy and marketing capability. Sitting in the senior marketing leadership team, you will define strategic direction, ensure evidence-based decision making and translate growth into impactful programmes across markets.

You will lead brand positioning, annual planning, customer research and work with agencies to deliver high-performing campaigns while

Qualifications

• Experience leading brand strategy across multiple markets.
• Strong ability to translate data into marketing programmes.
• Proven track record in stakeholder management.

Responsibilities

• Define and drive brand positioning and messaging across key markets.
• Lead annual marketing planning and budgeting processes.
• Collaborate with agencies to deliver high-performing campaigns and transform marketing capabilities.

Skills

Brand strategy

Customer insight

Market research

Stakeholder management

Education

Bachelor's degree or MBA

Job description

An international manufacturing organisation is seeking a Head of Marketing Strategy, Brand & Insight to shape the future of its brand, customer strategy and marketing capability. Sitting in the senior marketing leadership team, you will define strategic direction, ensure evidence-based decision making and translate growth into impactful programmes across markets.

You will lead brand positioning, annual planning, customer research and work with agencies to deliver high-performing campaigns while