Brand & Events Lead: UK Activation & Experience Lab

Simonelli Group; Greater London; On-site; GBP 42,000 - 65,000; Full time

Job summary

Simonelli Group is seeking a Brand & Event Manager to lead UK activation for Victoria Arduino, Nuova Simonelli and 3TEMP. You will run the London Experience Lab as a commercial/community hub, executing brand standards and building strong ties with the British coffee community.

You’ll manage events, hospitality, partnerships and campaigns, ensuring alignment with HQ. Travel to HQ in Italy and to trade shows is expected.

Qualifications

• Proven marketing experience in fast-paced environments (Ho.Re.Ca./coffee/BE equipment or premium B2B).
• Demonstrable experience running events, hospitality or physical brand spaces.
• Experience in matrix organisations with dual reporting lines and brand governance.
• Ability to manage multiple brands with distinct audiences and tones.
• Strong stakeholder management and influencing across local/international teams.
• Excellent organizational and project management with attention to detail.
• Experience working with agencies and external partners.
• Strong interpersonal skills.
• Excellent written and verbal English; Italian is a plus.
• Willingness to travel to HQ in Italy and international trade shows.

Responsibilities

• Lead brand activation and governance for three brands in the UK market.
• Own the annual Experience Lab events calendar and manage the space.
• Plan UK trade shows, dealer events, collaborations and community activities.
• Oversee digital and campaign delivery, including paid activity and social channels.
• Build and execute the annual UK marketing plan with senior leadership.

Skills

Brand management

Event planning

Stakeholder management

Multi-brand handling

Project coordination

English language

Analytical mindset

Job description

Simonelli Group is seeking a Brand & Event Manager to lead UK activation for Victoria Arduino, Nuova Simonelli and 3TEMP. You will run the London Experience Lab as a commercial/community hub, executing brand standards and building strong ties with the British coffee community.

You’ll manage events, hospitality, partnerships and campaigns, ensuring alignment with HQ. Travel to HQ in Italy and to trade shows is expected.