Brand Editor

Moss; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Employee discount

Season Ticket Loan

Cycle to Work Scheme

PureGym membership

Life Insurance

Moss Learning

Employee Hub

New Baby Gift

Job summary

Moss is seeking an experienced Brand Editor to shape and protect Moss's verbal identity across digital and retail touchpoints, delivering a consistent and engaging brand voice. This senior editorial role focuses on storytelling, messaging, and copy across ecommerce, CRM, marketing campaigns, retail communications, and print materials.

Working with Creative, Buying, Marketing, HR, E-commerce and Customer Service, you will ensure our tone of voice is clear, creative and commercially impactful,

Qualifications

• Significant experience as a Senior Copywriter, Brand Editor or Editorial Lead.
• Excellent writing, editing and proofreading skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Proven ability to influence stakeholders and champion brand language.
• Sound SEO understanding and digital marketing awareness.

Responsibilities

• Guardianship of Moss verbal identity; final sign-off for brand copy.
• Partner with stakeholders to embed tone of voice and enhance experience.
• Lead internal and external communications for consistency and authority.
• Guide content owners to tell stories aligned with brand and visuals.
• Manage Copywriter and Brand Communications Writer.
• Create language frameworks and campaign narratives.
• Collaborate with E-commerce and Customer Service to improve journey.
• Champion great writing across the business.
• Review and refine copy for consistency and Moss tone.
• Drive storytelling initiatives strengthening brand affinity.

Skills

Senior Copywriter

Brand Editor

Editorial Lead

SEO knowledge

Stakeholder management

Content strategy

Mentoring teams

Project management

Brand storytelling

Tools

Microsoft Office

Adobe Creative Suite

Job description

We are looking for an experienced Brand Editor to shape and protect the verbal identity of Moss across every customer and colleague touchpoint, with a particular focus on delivering a consistent and engaging brand voice across our digital and retail experience.

This is a senior editorial role responsible for bringing the Moss brand to life through compelling storytelling, consistent messaging, and best-in-class copy across digital platforms, e-commerce, CRM, marketing campaigns, retail communications, internal communications and print materials.

Working closely with teams across Creative, Buying, Marketing, HR, Learning & Development, E-commerce, Customer Service and Retail Operations, you will ensure our tone of voice is delivered with clarity, creativity and commercial impact. You will also play a key role in shaping content that supports customer engagement, enhances the online customer journey, and aligns with evolving SEO and digital marketing best practices.

As the brand's editorial guardian, you will lead content direction, develop brand narratives, and ensure every piece of communication reflects Moss's positioning as a modern menswear and styling destination, driving consistency across all channels and platforms.

What You'll Be Doing

• Acting as the guardian of the Moss verbal identity, serving as the first point of contact and final sign-off for brand copy and messaging.
• Partnering with stakeholders across the business to embed our tone of voice and enhance customer experience, brand positioning and commercial performance.
• Leading and directing internal and external communications to ensure consistency and authority across all channels.
• Guiding content owners on how best to tell stories across their platforms, aligning messaging with the brand's visual strategy and the wider menswear landscape.
• Managing and developing the Copywriter and Brand Communications Writer, ensuring the delivery of high-quality editorial content.
• Creating language frameworks and campaign narratives that shape marketing activity and customer engagement.
• Working closely with E-commerce and Customer Service teams to enhance the customer journey through effective content and copy.
• Championing great writing across the business and supporting colleagues to confidently deliver impactful communications.
• Reviewing, editing and refining copy to ensure consistency, accuracy and alignment with the Moss tone of voice.
• Driving storytelling initiatives that strengthen customer connection and brand affinity.

What We're Looking For

• Significant experience as a Senior Copywriter, Brand Editor or Editorial Lead, gained in-house, agency-side or freelance.
• Excellent writing, editing and proofreading skills with the ability to develop compelling brand narratives.
• Strong experience managing multiple projects and deadlines within a fast-paced environment.
• Proven ability to influence stakeholders and champion the value of strong brand language.
• Commercial awareness with a solid understanding of SEO principles and digital marketing trends.
• Experience leading, coaching or mentoring content and copy teams.
• Strong understanding of brand positioning, customer engagement and content strategy.
• Proficiency in Microsoft Office and Adobe Creative Suite.
• Exceptional communication and stakeholder management skills.

About You

• You are a natural storyteller with a passion for language, brand building and customer engagement.
• You understand how words influence perception and behaviour, and you can adapt your writing style to create meaningful connections with different audiences. Equally comfortable crafting strategic narratives and refining day-to-day copy, you bring creativity, commercial awareness and attention to detail to everything you do.
• You thrive in collaborative environments, enjoy working cross-functionally, and build strong relationships across all levels of a business. Most importantly, you are a champion of great communication and consistently demonstrate the values of Trust, Creativity, Collaboration and Agility in the way you work.

Why Join Moss?

At Moss, we're proud of our heritage, but we're focused on the future. As we continue our transformation from menswear retailer to styling destination, this role offers a unique opportunity to help shape how our brand is experienced by customers and colleagues alike.

• 70% employee discount across all Moss stores.
• Season Ticket Loan.
• Cycle to Work Scheme.
• Discounted PureGym membership.
• Life Insurance.
• Access to Moss Learning.
• Employee Hub with wellbeing, recognition and company updates.
• New Baby Gift.

Hybrid Working: Minimum 4 days in the office and 1 day working from home.

If you want to know more about Moss, our people and our culture, search #LifeatMoss or #TailorYourCareer on LinkedIn.