Brand Director

JR United Kingdom; Warrington; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading lifestyle brand is seeking an experienced Brand Director to drive the brand's vision and strategy in the fashion sector. This role involves overseeing marketing campaigns, building a high-performing team, and ensuring brand alignment across all channels to foster growth and engagement.

Qualifications

• Proven experience as a Brand Director in clothing, fashion, or lifestyle sectors.
• Strong understanding of brand strategy and omni-channel marketing.
• Confident in leading creative and commercial initiatives.

Responsibilities

• Develop and deliver a bold brand and marketing strategy.
• Build and lead a talented marketing team.
• Oversee brand delivery across all customer touchpoints.

Skills

Commercial Accountability

Brand Development

Omni-channel Strategies

Creative Direction

Customer Insight

Team Leadership

Job description

Social network you want to login/join with:

Brand Director – Lifestyle Apparel Brand - Retail+Wholesale | Competitive Salary/Package | Manchester/Hybrid, 3 Days a Week Onsite

Zachary Daniels Recruitment is proud to be partnered with a fast-growing, culture-led lifestyle brand based in Manchester. With product at the heart and a relentless energy for what’s next, they are ready to push boundaries in the apparel space. A new opening has emerged for a Brand Director to lead the charge in shaping and scaling the brand.

This requires a proven Brand Director, with a sharp commercial instinct and a strong background in fashion or apparel. Someone who understands the rhythm of the seasons, the pressure of trading, and the power of building a brand people connect with.

As Brand Director, you’ll own the full brand and marketing strategy, from big-picture creative to performance-led campaigns. You’ll lead the brand’s voice across channels, manage a high-performing team, and work closely with key business functions to drive both awareness and revenue growth.

Key Responsibilities

• Strategic Ownership: Develop and deliver a bold brand and marketing strategy that reflects the brand's identity and commercial ambitions.
• Omni-channel Focus: Oversee brand delivery across all customer touchpoints – from eCommerce and social to retail and wholesale.
• Team Leadership: Build and lead a talented marketing team, championing a culture of creativity, data-led thinking and accountability.
• Commercial Accountability: Ensure marketing activity drives acquisition, engagement, and conversion – supporting revenue targets and brand health.
• Creative Direction: Evolve and elevate brand storytelling through digital content, campaigns, packaging, and community engagement.
• Customer Insight: Keep your ear to the ground – use data, customer feedback, and market trends to guide decisions and refine messaging.
• Collaboration: Work cross-functionally with Buying, Merchandising, eCommerce, and Retail to ensure alignment on seasonal plans and product drops.

What We're Looking For

• A Brand Director with a solid track record of building and scaling brands within clothing, fashion or lifestyle sectors.
• Strong understanding of omni-channel strategies and how to tailor messaging across platforms.
• Background in apparel is essential – you’ll understand seasonality, product life cycles and go-to-market planning.
• Confident leading a brand from both a creative and commercial perspective.
• Results-driven, innovative and collaborative in style – equally comfortable in the boardroom and the brainstorm.
• An inspiring team leader with a hands-on attitude.

If you’re a proven Brand Director ready to lead from the front, shape a compelling brand story, and drive growth through exceptional marketing, we’d love to hear from you.