Brand Director

COREcruitment; London; On-site; GBP 100,000 - 130,000; Full time

Job summary

A leading company in the FMCG sector is seeking a dynamic Brand Director in London to spearhead brand evolution. The role combines strategic leadership with a hands-on approach, focusing on innovation and effective brand management to build loyalty within a fast-paced environment.

Qualifications

• 5 years plus in senior strategic marketing positions.
• Experience in high growth, ‘category disruptive’ businesses.
• Highly analytical role requiring customer segmentation skills.

Responsibilities

• Develop and execute a comprehensive brand strategy aligned with company goals.
• Oversee the social media team and implement brand initiatives.
• Monitor and optimize campaign performance metrics.

Skills

Leadership

Analysis

Brand Strategy

Content Development

Innovation

Job description

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Brand Director
Location: London
Salary: up to £100,000-£130,000

The focus of this role will be at forefront of the brand evolution, driving narrative, fostering connections, and building brand loyalty in a fast-paced and rebellious environment.

Key Responsibilities:
• Develop and execute a comprehensive brand strategy aligned with company’s mission and vision.
• Adapt brand strategy based on market trends, competitive insights, and customer feedback.
• Drive innovation in design and storytelling to set our brand apart in the market.
• Oversee the social media team, crafting and implementing an effective strategy.
• Develop engaging content for brand awareness, engagement, and advocacy.
• Monitor and optimize social media performance metrics.
• Lead the development and execution of campaigns aligned with brand strategy.
• Measure and analyse campaign performance metrics, making data-driven adjustments.
• Collaborate with operations and content teams to drive brand initiatives and meet business goals.
• Work with external partners and agencies as an extension of your own team.

Experience:
• 5 year plus in senior strategic marketing positions
• Comfort managing complexity effectively
• Leadership of high-growth teams
• Takes ownership and thrives in a hands-on, small but mighty team environment.
• Experience in comparable rapid-growth segments, e.g. FMCG, drinks, fashion or high growth digital platforms
• Experience in high growth, ‘category disruptive’ businesses
• Highly analytical, including experience with fine-grained customer segmentation
• Highly driven, excited by the end game and motivated by building an enormous enterprise
• Comfortable finding order in chaos
• Charismatic and energetic with a passion for food