Brand Director

Hanson Wade; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading conference production company in London is seeking a Brand Director to oversee profitability and growth of various events. This role requires a minimum of 2 years of B2B conference production experience, strong leadership skills, and an entrepreneurial mindset. The position offers hybrid working conditions and competitive benefits including private health insurance and additional annual leave.

Benefits

Private health and life insurance

Pension scheme

Additional annual leave

Annual learning budget

Work-from-home equipment subsidies

Discounts on retail and gyms

Volunteer days

Sabbatical options

Profit share

Qualifications

• Minimum 2 years experience in B2B conference production.
• Strong time management and organizational skills required.
• Demonstrable leadership and project management experience.

Responsibilities

• Drive overall profitability of P&L.
• Deliver yearly commercial results.
• Generate new product opportunities.

Skills

B2B conference production experience

Leadership skills

Project management

Stakeholder management

Entrepreneurial mindset

Education

Background in engineering or life sciences

Job description

Do you have the skills of a great conference producer, but would like to have more ownership of your products and commercials in a dynamic, ambitious, and fast-paced company?

Are you currently evaluating your next step in your Conference Production career, and interested in a wider remit and influence, including ownership and strategic direction of a portfolio of events, and gaining a more holistic understanding of running a business? If so, our Brand Director opportunity at Hanson Wade could be the perfect chance to accelerate your portfolio, business, and people skills.

We have an exciting opportunity for a Brand Director position for an experienced Senior Conference Producer/Portfolio Manager who is seeking to quickly scale their own portfolio and team, diving feet first into one and supporting the accelerated growth of our fastest-growing, emerging pillars.

The successful candidate will:

• Drive the overall profitability of P&L(s) within the business, with responsibility for generating new launches and growing established repeat events.
• Set strategic direction at both portfolio and product levels through established assets and by identifying launch opportunities with robust validation and analysis.

While prior experience in producing events in these specific sectors is not mandatory, a background in engineering and/or life sciences is desirable. Most importantly, we value an ambitious, entrepreneurial individual with a passion for research and a desire to gain broader business operational and managerial knowledge.

We will provide comprehensive Brand Director training as part of your induction, covering core principles such as Validation and Production Lifecycle Management, Portfolio and People Management. This holistic training includes modules on Topic Generation, Validation, Product Growth Strategy, Leadership, and P&L financials.

Responsibilities include:

• Delivering the yearly commercial results and meeting budgeted product load.
• Executing high-quality events with strategic oversight.
• Generating and validating seed ideas using our Hanson Wade process framework to create new product opportunities.
• Strengthening existing portfolios or organically creating new ones to maximize market penetration in sectors such as Life Science, Construction, or HR.
• Securing cross-functional buy-in through clear communication and adherence to internal processes.
• Supporting departmental training and development programs.
• Potentially managing people based on experience.

Hanson Wade Group boasts industry-leading conference production teams in construction, life sciences, and HR, dedicated to discovering, developing, and nurturing new conference ideas in emerging fields, with the goal of building leading brands for specific communities. Prior experience in these fields is not required, but a background in engineering is preferred. We seek an ambitious individual passionate about research and eager to develop broad business skills. This role offers rapid career progression and a comprehensive understanding of current global business issues.

What a successful candidate needs:

• At least 2 years of B2B conference production experience, with proven skills across various products, including launches and repeat events.
• Strong understanding of high-quality production execution, with excellent time management and organizational skills.
• Demonstrable leadership and advanced project management skills to influence commercial results.
• A methodical, data-driven approach to devising growth strategies for repeat events.
• Experience in strategic portfolio development and validating new event ideas for commercial viability.
• Excellent stakeholder management, communication, and persuasion skills.
• An entrepreneurial mindset with a keen interest in combining research with advanced business skills to own your conference product’s financials and trajectory.
• Experience in direct line management, including hiring, training, and developing conference producers.

Why Choose Us?

• Hybrid working (2 days in the office: Tuesday & Thursday)
• Private health and life insurance
• Pension scheme
• Additional annual leave (up to 30 days) based on service
• Annual learning budget for personal development
• Work-from-home equipment subsidies
• Discounts on retail, gyms, and hospitality through our Wader Hub
• Volunteer days to support good causes and communities
• Sabbatical options after 2 and 5 years of service
• Competitive salary plus profit share

Please note: This role requires full UK working rights and regular travel to the United States. You must be eligible for a US visitor’s visa.

Beware of scams!

We have been made aware of individuals falsely representing Hanson Wade Group to deceive job seekers. These scammers may use false adverts, contact you via email, WhatsApp, or other platforms, and request personal information or payments.

• All legitimate communications will come from @hansonwade.com email addresses.
• We will never ask for payment or personal financial information during recruitment.
• Be cautious of unsolicited job offers requesting money or personal details.