Brand Copywriter

Club L London; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

Club L London seeks a skilled Brand Copywriter to craft compelling narratives for its fashion-forward brands. In this dynamic hybrid role, you will shape written communication across various platforms, ensuring brand consistency and engaging storytelling. With an attractive benefits package and a creative work environment, this opportunity is perfect for innovative and strategic thinkers.

Benefits

Bi-annual bonus scheme

25 days annual leave plus bank holidays

Extra day off for your birthday

Flexible working hours

40% staff discount

Healthcare Cashplan

Free onsite gym

Enhanced pension contribution

Enhanced maternity and sick pay

Free snacks, drinks & treats

Qualifications

• 2+ years in a copywriting or communications role, ideally in fashion, lifestyle, or eCommerce.
• Strong portfolio showcasing multi-tone writing skills.
• Confident with data-driven mindset for improving copy performance.

Responsibilities

• Develop and implement brand-wide tone of voice strategies across all communication channels.
• Write and optimize copy for CRM, social media, website content, and more.
• Collaborate with internal teams to align messaging and campaign objectives.

Skills

SEO best practices

Copywriting

Content strategy

Tools

Google Docs

Excel/Sheets

Shopify

AI tools for content ideation

Job description

About Us

Club L London are the next-generation online retailer refining accessible luxury for forward-thinking women worldwide. Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront.

Collaboration, communication and curiosity drive our extraordinary workforce – an ambitious team of diverse, experienced and up-and-coming talents that we think you’d fit right into.

A role at Club L is more than a job, it’s a lifestyle for the innovative, inspired and intuitive thinker.

The Role

Brand Copywriter

Location: Manchester Brands: Club L London | Lavish Alice | Beyond Fulfilment

Join the team shaping the voice of fashion-forward occasionwear, high-end eCommerce, and industry-leading fulfilment services. We’re looking for a talented and strategic Brand Copywriter to support the storytelling, tone, and communication strategies across our growing brand portfolio: Club L London, Lavish Alice, and Beyond Fulfilment.

This is a high-impact role for a copy and comms expert who can pivot between B2C fashion messaging and professional B2B narratives—bringing each brand to life with clarity, creativity, and consistency.

The Role: Your Purpose

As our Brand Copywriter, you’ll be the creative and strategic mind behind all internal and external written communications. You’ll develop and implement brand-wide tone of voice strategies, creating copy that informs, inspires, and converts—whether it’s customer-facing CRM campaigns, internal HR documents, global eComm content, or B2B marketing toolkits.

You’ll work cross-functionally to ensure copy is impactful, engaging, and always aligned with each brand’s purpose and personality. This is a hybrid role requiring adaptability, precision, and the ability to switch between formats and audiences with ease.

Key Responsibilities

• Own the tone of voice for each brand across all communication touchpoints—ensuring clarity, consistency, and resonance in every message.
• Write and optimise copy for a wide variety of platforms and formats, including:
• CRM (emails, flows, promotions)
• Social media (channel-specific strategy and messaging)
• Website content (landing pages, banners, categories)
• Campaign copy
• Develop and execute Blog concepts and copy in line with campaign launches, seasonal trends and searches
• Press releases, PR kits, brand books, lookbooks
• Business communications (HR documents, investor packs, partnership documents and pitches, internal comms)
• B2B toolkits and client-facing material for Beyond Fulfilment
• Direct the tone of all product descriptions ensuring the Ecom team adhere to guidelines and include all relevant product details and USPS.
• Develop storytelling around key brand initiatives such as ESG, partnerships, and seasonal campaigns.
• Collaborate with internal teams across Marketing, PR, Social, CRM, Design, and eCommerce to align messaging and campaign objective.
• Create localised and culturally relevant content for international sites and regional markets.
• Ensure all content is SEO-friendly, accurate, up-to-date, and aligned with keyword strategies using tools like Google Analytics, SEO platforms, and data analysis.
• Continually refine copy guidelines in line with brand evolution, performance insights, and customer feedback.
• Conduct research into industry trends, competitor messaging, and performance metrics to inform future strategies.
  
  

About You

• 2+ years’ experience in a copywriting or communications role, ideally within fashion, lifestyle, or eCommerce. Experience in agency and/or brand-side settings is a must.
• Strong portfolio showcasing your ability to write across multiple tones, formats, and platforms—from editorial to technical.
• Proven ability to manage tone of voice for multiple brands with different audiences (B2C and B2B).
• Confident with SEO best practices and tools, with a data-driven mindset for improving copy performance.
• Meticulous attention to detail and a natural editor with exceptional grammar and spelling.
• Self-starter with strong organisational and time-management skills; capable of working autonomously and delivering high-quality output at pace.
• A creative thinker with a commercial mindset—able to balance brand storytelling with business objectives.
• Experience using Google Docs, Excel/Sheets, Shopify (preferred but not required), and AI tools for content ideation or optimisation
  
  

What's on offer?

• Bi-annual bonus scheme
• 25 days of annual leave (plus bank holidays)
• Extra day off for your birthday
• Flexible working hours around core hours of 10-4
• Cycle to work scheme
• 40% staff discount across Club L and Lavish Alice products
• Healthcare Cashplan
• Free onsite gym
• Enhanced pension contribution
• Enhance maternity and sick pay
• Free snacks, drinks & treats
• Social events