Brand & Content Strategy Lead

Acquired Payments; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

Acquired is seeking a Brand & Content Manager to lead brand storytelling, visual identity, and full-funnel content strategy. You will elevat awareness, support demand generation, and position Acquired as a category leader in payments.

You will craft messaging across touchpoints and ensure brand consistency. You will collaborate with Product and Sales, lead PR activities, and analyse performance to drive improvements.

Qualifications

• Proven experience managing PR agencies or external communications partners.
• Demonstrated expertise in brand management, content strategy, and content creation in payments/fintech/SaaS.
• Skilled at building content for the full funnel from awareness to conversion.
• Exceptional written and verbal communication; able to simplify complex concepts.

Responsibilities

• Define, evolve, and safeguard Acquired's brand tone, narrative, and visual system.
• Develop scalable content strategy across formats (blogs, ebooks, thought leadership, case studies).
• Collaborate with Demand Gen to support ABM and lead gen objectives.
• Manage PR agency relationships and guide messaging and award submissions.
• Analyse content and PR performance and propose data-driven improvements.

Skills

Brand management

Content strategy

Content creation

PR management

Awards submissions

Analytics

Cross-functional collaboration

Job description

Acquired is seeking a Brand & Content Manager to lead brand storytelling, visual identity, and full-funnel content strategy. You will elevat awareness, support demand generation, and position Acquired as a category leader in payments.

You will craft messaging across touchpoints and ensure brand consistency. You will collaborate with Product and Sales, lead PR activities, and analyse performance to drive improvements.