Brand Content Creator

Cardiff Met; Cardiff; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Annual leave 25 days

Local Government Pension Scheme

Flexible working policies

Library and digital services access

Sports facilities

Health wellbeing support

Job summary

Cardiff Metropolitan University (Cardiff Met) seeks a creative Brand Content Creator to tell the Cardiff Met story across marketing and student recruitment channels. A 12-month fixed-term role, it aims to scale high-quality content delivery, including video, photography, podcasts and blogs, aligned to brand guidelines and values.

You will grow the content library, collaborate with external production partners, manage briefs, and support a community of student creators while driving engagement

Qualifications

• Experience creating content for marketing and recruitment channels.
• Experience managing content for social media and evaluating campaigns.
• Experience developing creative briefs and coordinating content with external production partners.
• Video production experience including interviews and editing.
• Strong interpersonal and communication skills.

Responsibilities

• Build Cardiff Met's profile across teaching and research.
• Drive awareness and consideration of Cardiff Met for prospective students.
• Augment paid recruitment advertising and outreach campaigns.
• Support recruitment, conversion and enrolment of students.
• Create, co-ordinate and gather visual, written, and audio content (video, photography, podcasts, blogs).
• Support community of Student Content Creators.

Skills

Content creation

Video production

Social media

Storytelling

Interpersonal skills

Project management

Education

Relevant degree

Tools

Video editing software

Job description

At Cardiff Met, we bring people together to create opportunity. We deliver communications, brand, marketing and student recruitment activities that ensures a clear and consistent approach, aligned to the University's values, behaviours and strategic objectives. We are a forward thinking, innovative and creative team, committed to developing our people, and maximising the impact of everything we do.

Our Brand and Content Team are now looking for a creative, innovative, Brand Content Creator, to help tell the story of the Cardiff Met.

This 12-month fixed-term role has been created to increase the team’s capacity during a period of portfolio growth, aligned with the University’s wider growth strategy. You will help us scale up the delivery of high-quality content across a varied programme of marketing and student recruitment activity.

The Brand Content Creator will communicate and celebrate the values, opportunities and achievements of Cardiff Met to the wider world. You will embed storytelling throughout content and support the development of a rich and varied content library, that will raise brand awareness and drive engagement across targeted audiences by producing timely, creative, interesting, and desired content.

You’ll play a key role in:

• Building the profile of Cardiff Metropolitan University’s key strengths in teaching and research.
• Driving awareness and consideration of Cardiff Met as the university of choice for prospective students.
• Augmenting and enhancing paid-for recruitment advertising and outreach campaigns.
• Supporting recruitment, conversion and enrolment of students.
• Creating, co-ordinating and gathering visual, written, and audio content, with an emphasis on video, photography, podcasts and blogs, ensuring alignment with the University’s brand guidelines and values.
• Supporting the Brand and Content Manager in building and managing an active community of Student Content Creators.

What you’ll bring

With experience of creating content for a variety of marketing and communications channels, you’ll be able to produce engaging content, transforming concepts into first-rate outputs to support marketing and recruitment activities. You will have experience of managing content for social media channels and evaluating the performance of campaigns. Your experience of working to, or developing creative briefs will help you to produce and commission content, including project managing delivery with external production partners, that aligns to the brand and meets set objectives.

You will have experience of video production, with demonstrable skills in conducting interviews and editing video content. You’ll be confident joining an established team, quickly understanding its priorities and ways of working, and making a meaningful impact by increasing capacity and helping to deliver an ambitious programme of work. Alongside your technical skills, you’ll have brilliant interpersonal and communication skills, allowing you to work collaboratively and build relationships with colleagues of all levels.

Additionally you’ll have:

• A deep knowledge and understanding of social media channels.
• Knowledge of SEO principles, digital marketing, and the constantly evolving social media landscape.
• Strong IT skills, across both productivity and creative suites, with the ability to learn and use new software packages.

We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you'll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development.

We offer excellent benefits such as:

• Annual leave of 25 days, rising to 30 days after 1 year's service, plus 12 bank holiday / concessionary days.
• Membership of the Local Government Pension Scheme with generous contributions.
• Excellent family friendly policies - take a look on our Policy Hub page.
• Opportunities to learn and develop your skills with access to library and digital services facilities.
• Excellent sports and fitness facilities with subsidised membership.
• Free family access to our independent specialist wellbeing support provider, Health Assured.

This role is based on a hybrid working arrangement, with on-campus attendance determined by operational needs.

Cardiff Metropolitan University is proud to be a Disability Confident employer and a signatory of the Armed Forces Covenant.

All applicants with disabilities, or those who are part of the Armed Forces community who during the shortlisting process meet the essential criteria for the role will be progressed to the next stage.

The University is committed to creating a highly inclusive culture. We offer family friendly and flexible working arrangements and a range of staff networks, forums and events to support and develop our people. We warmly welcome applications from those traditionally underrepresented in the higher education sector.

Why Work Here?

We invite you to join our collaborative community!

Dating back to 1865, we remain rooted in Wales with a global reach, offering you a world of opportunity. Our education, research and innovation deliver positive impact for equality, social inclusion and environmental sustainability, locally, nationally and internationally.

Are you ready to contribute to something remarkable?

Join us in helping us to progress and deliver real change.

School/Unit
Marketing, Communications and Student Recruitment