Brand Communications Manager

JR United Kingdom; Basildon; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading FMCG company is seeking a Brand Communications Manager to handle maternity cover, driving creative strategy and content execution for performance-focused brands. This position offers an energetic environment where creativity flourishes, and opportunities to shape impactful marketing campaigns in the health and fitness sector abound.

Benefits

Access to hybrid working

Innovative tools for creative asset development

Opportunities for brand evolution in a fast-paced environment

Qualifications

• Experience in brand storytelling and performance content across multiple platforms required.
• Ability to lead a creative team with clarity and empowerment emphasized.
• Interest in sport, fitness, or health is essential to connect authentically with the audience.

Responsibilities

• Lead campaign development from insights to execution, ensuring alignment with brand strategy.
• Oversee consumer messaging and media output across various channels.
• Manage a small creative team to deliver impactful content efficiently.

Skills

Creative Judgment

Copywriting

Strategic Planning

Data-led Decision Making

Job description

• 12-month Fixed-Term Contract (Maternity Cover)
• FMCG/Health and Wellness

Online job hunting tools

We are working with a fast-paced, high-growth FMCG business within the sports nutrition space, on the lookout for a creative and commercially astute Brand Communications Manager to lead all comms activity across performance-focused brands.

This opportunity has arisen to cover a pivotal team member’s maternity leave, starting at the end of July. With ambitious plans and strong momentum across the brands, the role offers an exciting platform for someone with a passion for fitness, storytelling and impactful marketing to make a tangible difference.

The Brand Communications Manager will join a collaborative, high-energy team who act as a mini in-house agency, spearheading creative strategy, campaign planning and content execution. From owning the brand comms platform to developing scroll-stopping content across digital, social and retail. This role is made for a passionate communicator ready to build brand salience and mental availability.

The Brand Communications Manager will...

• Lead campaign development from insight and briefing through to execution, ensuring each touchpoint ladders up to the overarching brand and comms strategy.
• Act as the guardian of creative direction, overseeing all consumer-facing messaging and media output across paid, owned and earned channels.
• Define and deliver media strategies across brand-building and performance, leveraging in-house tools, small agencies and D2C/marketplace experience.
• Collaborate with brand, content, creative and eCommerce teams to develop and activate campaigns that shift perceptions and drive behaviour.
• Manage and develop a small creative team (Content Producer, Senior Designer, Comms Executive), enabling high-impact output with efficient resource use.

The role requires...

• A planner’s mind. Somoene able to think creatively and strategically, while writing clear briefs that empower your team to execute.
• Strong creative judgement and copywriting experience- someone who knows what great looks like and is excited to help build it.
• Confidence in juggling long-term brand storytelling with short-term performance content needs across multiple platforms.
• Comfort with data-led decision making, balancing insight, instinct and experimentation to optimise activity.
• A natural interest in sport, fitness or health, allowing you to understand your audience deeply and connect with them authentically.

You’ll also enjoy...

• Working in a culture that values action, curiosity and creativity.
• Using innovative tools (including AI) to develop, test and refine creative assets and campaign messaging.
• Access to hybrid working with a collaborative Brighton HQ at your base.
• The chance to lead meaningful brand evolution within a fast-moving, challenger environment.
• Opportunities to shape internal ways of working across content production, media and creative delivery.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

Apply now to take your career to the next level with a pioneering company.

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Created on 04/06/2025 by JR United Kingdom