Brand and Product Marketing Manager

Life’s Good at LG!

At LG, we deliver products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics to business innovations in digital signage, air conditioning, solar and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.

We strongly believe that our people’s competitive spirit, proactive leadership, and expertise helps drive the company forward. As such, LG is the right place for you if:

You are a smart cookie. You like to dig into the data and find creative solutions.

You are motivated and driven. You thrive on a challenge and want to be No. 1.

You are a people person. You like helping people out and you want to understand where they’re coming from.

You’re honest and you will speak up (politely, of course!), but you do it because you care and because it’s the right thing to do.

The Opportunity

We are looking for a Brand and Product Marketing Manager for our Media Solutions (MS) product category to lead our outbound marketing activities in the UK. The MS category, divided into TV and Audio (AV), represents the majority of our business turnover, with outstanding, innovative, and award-winning products launched every year.

In this role, you will be responsible for presenting our products in ways that strengthen our brand and boost sales. As a creative and analytical thinker, you will work cross-functionally with our digital team, channel marketing team, sales team, product team, and HQ teams, managing projects to achieve business objectives.

Your ultimate goal will be to develop and implement the most profitable plans to position and promote our market-leading HE products, with a strong focus on the AV product category.

Your Role & Responsibilities

Brand and Product Marketing

1. Define the product marketing strategy approach and lead on local level.
2. Use of data and insights to base the product marketing strategy on.
3. Fully understand the products features, benefits and values and translate them into the product strategy.
4. Ensure alignment to both the commercial and the brand objectives.
5. Manage the marketing budget, ensuring allocation is in line with the direction from the Product Directors and business objectives.
6. Work closely with the D2C team to support the growth of this key channel.

New Product Launches

1. Coordinate new product launches based on the global HQ direction, localising it for the UK market.
2. Liaise with Head office in Korea to understand HQ product strategy and translate for the local market into messaging packs and relevant content.
3. Lead the process including messaging, assets creation and go-to-market strategies based on data, market and competitor analysis.
4. Partner with Product Director, Sales Director, Head of Marketing and Senior Product Marketing Manager to align and achieve the one goal.

Marketing Campaign Management

1. Plan and lead integrated campaigns to support the achievement of business targets.
2. Work with relevant marketing members to own the communication materials for internal and external use.
3. Have full accountability for the project, deadlines, and budgets including assets development, KPIs, reporting and post campaign analysis.
4. Ensure campaigns are in compliance with LGE UK guidelines.
5. Use of data and insights to improve campaign performance.
6. Ensure full alignment, synergy and integration between HQ campaigns and UK campaigns.

Partnerships Management

1. Collaborate with the Partnership Manager and partners to activate partnership opportunities to grow LG’s brand metrics and communications relevancy.
2. Liaise with the HQ team and internal smart TV partnership manager to assess new opportunities and execute campaigns.

Skills, Education & Experience

Education and Qualifications:

Bachelor’s degree in related discipline or equivalent experience required.

Experience:

4+ years brand / product marketing experience.

Experience of consumer goods product / brand marketing (desirable).

Strong project management experience & time management.

Working as part of leading cross functional teams, collaboratively.

Well-versed in marketing strategies, with a track-record of successful launches, marketing campaigns and promotions.

Good digital marketing experience.

Experience of communicating and presenting data with an emphasis on the insight the data delivers.

Good understanding of the UK retail landscape.

Personal Attributes, Behaviours and Competencies:

Strategic thinking and decision making

1. Clear strategic thinking with the ability to translate concepts and analysis into real business benefits.
2. Strong commercial experience.
3. Demonstrable success in building productive relationships with internal groups and stakeholders.

Leadership

1. Demonstrate confidence, personality and leadership, in managing multiple stakeholders and projects at the same time.

Analytical

1. Advanced analytical skills and experience.
2. Ability to draw insights and actionable recommendations (e.g. structure the problem, collect data, and identify issues and present results).

Problem Solving

1. Able to show innovation in problem analysis and resolution.
2. Proven communication and decision making skills with the ability to balance conflicting interest.

Communication

1. Excellent communication skills; listening, explaining, interpreting, analysing, arbitrating, negotiating, decision making.
2. Actively coordinate with individuals from various parts of the organisation.

Team

1. A strong team player who is able to motivate, persuade and influence others.
2. Good judgement - able to make practical and realistic decisions within scope of responsibility.
3. Ability to work independently and collaboratively within structured deadlines.

Passion for tech and audio products

Passion for the tech industry and TV/Audio products.

Your Benefits

1. 9% Employer Contribution into your Pension.
2. Life Insurance.
3. Private Healthcare (including optical & dental) for you and your family.
4. 25 Days’ Annual Leave (+ Public Holidays).
5. Staff Discount.
6. Subsidised Cafeteria.

Our Equal Opportunities Statement

LG Electronics U.K. Ltd is an equal opportunities employer. We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age.

Right to Work

Please note that any job offer made will be conditional on the individual holding a legal right to work in the United Kingdom by the time employment commences.