Brand and PR Manager

Auction House; Crowborough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the auction sector is seeking a dynamic Brand & PR Manager to elevate its brand presence across the UK. In this hands-on role, you will drive brand strategy, manage PR initiatives, oversee a marketing team, and ensure brand consistency through meticulous communication and campaign management.

Qualifications

• 5+ years of marketing experience focused on brand and PR.
• Proven managerial experience in a small team.
• Strong copywriting and project management skills.

Responsibilities

• Lead brand strategy and public relations efforts.
• Manage a small marketing team and key client relationships.
• Plan and deliver integrated brand campaigns.

Skills

Team Management

Brand Strategy

Public Relations

Copywriting

Project Management

Data Analysis

Job description

Are you a strategic marketer with a passion for brand storytelling and public relations? We’re looking for an experienced Brand & PR Manager to lead the development, communication, and growth of a compelling brand identity, ensuring consistency across every touchpoint and driving our PR presence across the UK.

This is a hands-on role involving brand leadership, campaign planning, client management, and oversight of internal and external communications. You’ll also support and lead a small marketing team, with occasional UK travel required.

Key Responsibilities

People & Client Management

• Line management of marketing team members
• Relationship management for key clients
• Support and training for regional marketing teams

Brand Strategy & Identity

• Define and evolve brand positioning, tone of voice, mission, and values
• Conduct market, competitor, and audience research
• Maintain and enforce brand guidelines across all platforms
• Ensure brand consistency across digital, print, and internal communications
• Lead internal brand training and onboarding

Campaigns & Content

• Plan and deliver integrated brand campaigns (online & offline)
• Collaborate with the team to align messaging, tone, and visual identity
• Review and approve creative assets
• Monitor and report on campaign performance and impact

Customer & Market Insights

• Use data, analytics, surveys, and focus groups to track brand perception
• Measure awareness, sentiment, and share of voice

PR Strategy & Execution

• Strengthen brand authority within the property auction sector
• Generate media coverage
• Position the brand as a trusted authority and drive web traffic
• Produce quarterly PR impact reports

Required skills and experience

• 5+ years of marketing experience, with a focus on brand and/or PR
• Proven experience managing a small team
• Strong copywriting and editorial skills
• Meticulous attention to detail
• Excellent project management and organisational abilities
• Confident communicator with strong presentation skills
• Experience working across digital, print, and social media channels
• Ability to interpret data and insights to inform brand strategy
• Skilled at managing multiple projects and deadlines
• Strong stakeholder management and relationship-building skills

If you’re a confident communicator who thrives on variety and impact, we’d love to hear from you.