Brand and Marketing Executive

Hastings Direct; Bexhill-on-Sea, Leicester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Hastings Direct is seeking a Brand and Marketing Executive for a 12-month fixed-term contract to enhance brand equity through strategic marketing activities. This role involves collaborating with stakeholders to develop brand strategies while monitoring performance metrics. Join our team and support a culture of innovation and growth with flexible working conditions.

Benefits

Flexible Working

Competitive Bonus Scheme

Financial Wellbeing Support

Mental Wellbeing Programme

25 Days Annual Leave

Qualifications

• Significant experience in a brand or marketing role.
• Experience in planning and measuring paid media activity.
• Ability to build strong, collaborative relationships.

Responsibilities

• Assist in planning and executing integrated brand marketing activities.
• Monitor brand health and report on communications impact.
• Act as brand guardian for internal and external enquiries.

Skills

Relationship Management

Analytical Mindset

Communication

Job description

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Brand and Marketing Executive

Apply locations Bexhill / Hybrid Leicester / Hybrid London / Hybrid time type Full time posted on Posted Yesterday time left to apply End Date: June 21, 2025 (13 days left to apply) job requisition id 60011954

Brand & Marketing Executive (12-month FTC)

Location - Bexhill or Leicester (Hybrid, one day per week on site)

Welcome to Hastings Direct – From our Group HR Director, Pam Angel

We’re a digital insurance provider with ambitious plans to become T he B est and B iggest in the UK market. We’ve made huge investments in our data and tech capabilities over the past few years, along with nurturing our 4Cs culture. We’re proud of the journey we’re on as a company and know that our continued success will rely on the contribution of our talented colleagues.

We provide insurance for over three million customers, but we know there’s even bigger opportunity out there. The fact you’re now reading this job advert means we’ve tempted you to find out more about #lifeatHD – we really hope you like what you see, and you’ll join us to share in the success of the exciting chapter that lies ahead.

We understand some people may not apply for jobs unless they feel they tick every box. If you ’ re excited about joining us and think you have some of what we ’ re looking for, even if you’re not 100% sure we would love to hear from you.

Role overview

We have an exciting opportunity for a Brand Executive to join our Brand & Marketing team here at Hastings Direct.

This is a great opportunity for a passionate Brand executive to get their hands dirty and lead the charge in building brand equity for our portfolio of brands through the planning, execution and analysis of our brand marketing activity.

Job details:

• On a day to day basis, you will find yourself working with internal stakeholders and external agencies to assist in the planning and execution of integrated brand marketing activity across paid, owned and earned media to deliver against our brand health and commercial targets.
• You will also monitor and report on our brand health and the impact of our communications activity, helping to identify trends and key insights to drive improvements to key brand metrics and the optimisation of our communications.
• At a macro level, you will also act as brand guardian and provide support to the Brand Lead for all internal and external brand enquiries, including; managing the use and approvals of our core brand codes, trademarks and IP in-line with our brand guidelines.
• On top of this, you will also assist with the operational side of things - raising purchase orders, reviewing invoices, managing budget trackers, maintaining agency relations, ad-hoc reporting etc.
• Please note, this role is for an initial 12-month fixed term contract to cover maternity leave.

Essential skills /experience :

• We are looking for someone who has significant experience in a brand or marketing role, who also has a solid grasp of marketing strategy.
• As such, you will also have a good amount of experience in planning, implementing, monitoring and measuring paid media activity.
• We are also looking for an excellent communicator, someone who has the ability to build strong, collaborative relationships and develop clear and convincing narratives.
• It is also important that you possess and analytical mindset and have experience working with data and understanding complex analyses and associated methodologies.
• With a large part of the this role including working with external partners, both creative and data, experience with relationship management is also required.

The interview process

Our interview process involves the below:

• Screening call

• 1 st stage interview with hiring leader

• 2 nd interview

As a Disability Confident employer, we’re committed to ensuring our recruitment processes are fully inclusive – what this means to you is if you’re applying for a job with us, you’ll have fair access to support and adjustments throughout your recruitment journey. We also welcome applications through the Disability Confident Scheme (DCS ).For more information on the DCS, please visit our inclusive business page on our careers website

Benefits: I n addition to a competitive salary you will also receive…

Flexible w orking – w e champion a flexible hybrid working approach – please speak to your recruiter to discuss in more detail

Competitive b onus s cheme - a ll colleagues are eligible for our annual 4Cs performance bonus

Financial w ellbeing – a s well as providing you with 4x your salary with our life assurance cover , income protection at no extra cost , and matched pension contribution s up to 10%, we are proud to provide you with an award winning package which includes – discounts , cashback , free independent mortgage advice and free access to financial wellbeing support

Mental w ellbeing programme – w e have the thrive mental health app, our colleague assistance programme available 24/7, our own in-house mental health first aiders, support groups and a dedicated team to make sure we are covering your needs

There's more! – 2 5 days annual leave + bank holidays, with the option to buy or sell one of your weeks, access to our health care cash back plans, dental plans, discounted health assessments, Cycle to work and tech schemes, discounted and free onsite facilities, social events throughout the year and much more ….

Join us and you’ll find a different way of doing things. We call it the 4Cs. We focus on getting it right for our colleagues, customers, company and community. As one of our colleagues, you’ll be helping to drive our growth, so in return, we’ll give you all the support, training and development you need. Our 4Cs principles are simple: we believe by creating the right culture for our colleagues and giving them the right tools to do their job, we’ll deliver good outcomes for every customer, helping us to grow the company profitably and sustainably and allowing us to invest in the communities we serve .

At Hastings Direct, we’re committed to creating an inclusive environment where everyone has the opportunity to succeed. If you require any reasonable adjustments during the recruitment process, we encourage you to be open with us. Our recruitment team is here to provide the support you need to ensure a fair and accessible experience for all.

Job posting end date:

21/06/2025