Brand and Digital Communications Manager

Florin Chilian; Maidstone; On-site; GBP 45,000 - 60,000; Full time

Job summary

A prominent healthcare organization in Maidstone seeks a Brand and Digital Communications Manager to lead the development of its new brand identity and digital communication strategy. This role involves managing a multidisciplinary team and ensuring compliance with NHS guidelines on accessibility. The ideal candidate should possess strong skills in brand management, digital communications, and inclusive strategies. Join a diverse and passionate team dedicated to delivering excellent care in the community.

Benefits

Professional development opportunities

Supportive team environment

Qualifications

• Proven experience in brand management and digital communications.
• Strong understanding of accessibility standards (WCAG 2.2 AA).
• Excellent leadership and team management skills.

Responsibilities

• Lead the development and implementation of branding and digital communications.
• Manage a multidisciplinary team to align digital strategies with organizational objectives.
• Oversee the creation of a new public website compliant with regulatory requirements.

Skills

Brand management

Digital communication

Leadership

Accessibility standards

Stakeholder engagement

Education

Relevant degree in communications or marketing

Tools

Analytics tools

Content management systems

Job description

Each year, 1 in 4 people in the UK experience mental ill health. In Kent and Medway, we provide specialist care to those who need it most. Caring for over 2,000 people in our hospitals and 54,000 in the community annually.

We are about to enter an exciting new chapter as we bring to life our new brand identity and change our name later this year. Our new identity brings clarity, consistency and confidence for our patients, staff and partners; helping us define our services clearly, create a more inclusive and accessible brand, and position ourselves as experts in specialist mental health care.

As the Brand and Digital Communications Manager, you will lead and manage the development, implementation, and growth of our new brand and digital communication channels so we are recognised as a great place to work, be cared for, and partner with. You will oversee the development of a new public website, ensuring its accessible, user-friendly and compliant with our brand and NHS guidelines.

You will also lead the growth and management of our digital channels: website, intranet, social media and email. You will manage a multidisciplinary team, aligning digital communications with strategic objectives.

As a leader in the communications team, you will work closely with executive colleagues, staff, clinical teams and partners. You will advise and lead on digital communications, ensuring our content and brand is engaging, accessible and impactful for various audiences.

Brand Management & Identity.

Implement new brand identity: ensure buy-in, consistent application, and brand governance. Maintain plain English voice. Lead WCAG 2.2 AA accessibility for all digital comms. Recommend strategy improvements.

Digital Comms & Content.

Develop and execute digital strategies (website, intranet, social media, email) to boost engagement. Lead accessible website launch (brand/WCAG aligned). Oversee content, monitor trends, enhance UX/accessibility. Build a plain English digital library for patients/staff. Lead measurable digital campaigns.

Team Leadership.

Manage digital, design, and video specialists: provide leadership and development. Set standards, allocate resources. Deputise for the Head of Comms and Marketing as needed.

Stakeholder Engagement.

Build strong internal/external relationships to shape brand/digital strategies. Collaborate for regulatory/info governance compliance. Support identifying stories for digital channels. Oversee external suppliers.

Data & Analytics.

Utilise analytics tools to monitor, evaluate, and report on digital comms effectiveness, driving improvement. Conduct NHS standard audits. Manage social media monitoring/policy, including staff training. Analyse data for insights.

Financial & Resource Management.

Manage digital/brand comms budget, adhering to procurement rules. Oversee supplier contracts for cost-effectiveness. Prioritise and allocate resources for project delivery.

Come and work with us in the Garden of England where we combine exceptional professional development opportunities with a tremendous quality of life.

We are Kent and Medway NHS and Social Care Partnership Trust (KMPT), providing mental health, learning disability and specialist services, serving 1.8 million people in Kent and Medway, as well as specialist services for adults in Sussex and Surrey. We are rated Good overall by the CQC.

Each year we care for over 2,000 people in our hospitals and 54,000 people in the community.

We are proud to employ over 3,800 people from 66 nationalities, and to serve an increasingly diverse range of communities across rural and urban areas.

You will be joining friendly, passionate colleagues, rich in their diversity, who are committed to providing excellent care to our service users and their loved ones.

The nature of our work attracts kindness and compassion as standard and everyone from our cleaners and porters to the chief executive and chairman are recognised as playing a vital role in providing an exemplary service.

Our strategy

Our mission is what we set out to do every day

We deliver brilliant care through brilliant people

Our vision is where we want to be in the future

To provide outstanding care and to work in partnership to deliver this in the right place, for every service user, every time.

Check out our recruitment videos Recruitment - YouTube

Key Result Areas

Lead the trusts brand and digital communications , ensuring clarity, consistency, and accessibility across all channels and audiences.

Shape and embed our new brand identity and name , including voice, tone, style and brand guidelines, to strengthen our reputation and engagement with internal and external audiences.

Lead the development of a new public website that clearly communicates our services, attracts talent, hosts accessible patient information, and meets statutory and legal requirements.

Ensure WCAG 2.2 AA accessibility standards are embedded across all digital channels, championing inclusive and accessible communications across the trust.

Oversee the creation of a digital patient literature library , ensuring it aligns with our new identity, is easy to navigate, and meets accessibility standards.

Develop and grow our digital communication channels, including the public website, intranet, social media, and email, ensuring they align with the trusts priorities and audience needs.

Work with internal communications and wider stakeholders to embed the new intranet , improving adoption, engagement, and the organisation of internal policies and procedures.

Develop, implement, and evaluate with internal and external communication managers an outcome-focused digital communications strategy , aligning with the trusts objectives to increase engagement and raise our profile.

Oversee digital communications, brand, design, and video content , ensuring it is high-quality, audience-focused, and compliant with our identity and NHS brand guidelines.

Manage a high-performing digital, design, and multimedia team , providing leadership, guidance, and professional development to deliver impactful communications.

Advise and support colleagues across the trust on brand and digital communications, helping them use digital and social media effectively to achieve their goals.

Influence senior and trust-wide colleagues in brand and digital best practice negotiating how to embed new and better ways of working.

Manage marketing projects and campaigns , from briefing and storyboarding to execution and evaluation, ensuring they align with strategic objectives.

Seek opportunities to share our digital expertise across the NHS , exploring ways to generate income through digital, design, and video services.

Please see the attached job description for full details of the main duties and responsibilities of the role.

At KMPT, we are serious about diversity and inclusion, and we are working hard to build this into our DNA. We warmly welcome applications for any of our roles from people from diverse backgrounds, and we are proactively encouraging applications from under-represented communities for our more senior roles, like this one.

** The post holder must hold a full, valid, UK driving licence and have access to a car/vehicle to use for business purposes (unless you have a disability as defined by the Equality Act 2010).**

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