Brand and Digital Communications Manager

Kent and Medway NHS & Social Care Partnership Trust; Maidstone; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A healthcare organization in Maidstone seeks a Brand and Digital Communications Manager to lead the development of its brand and digital strategies. You will oversee a multidisciplinary team, manage digital channels, and ensure accessibility compliance. The ideal candidate has strong leadership skills and experience in digital communication. This role offers opportunities for professional development in an inclusive environment.

Benefits

Professional development opportunities

Commitment to work-life balance

Qualifications

• Experience in developing and executing digital strategies.
• Proven leadership skills managing multidisciplinary teams.
• Strong understanding of digital accessibility standards.

Responsibilities

• Lead development and growth of brand and digital communication channels.
• Oversee accessible website launch and digital content.
• Manage digital communications budget and supplier contracts.

Skills

Digital communication strategies

Leadership

Content management

Stakeholder engagement

Data analytics

Education

Relevant degree or equivalent experience

Tools

Web analytics tools

Content management system

Social media platforms

Job description

Each year, 1 in 4 people in the UK experience mental ill health. In Kent and Medway, we provide specialist care to those who need it most. Caring for over 2,000 people in our hospitals and 54,000 in the community annually.

We are about to enter an exciting new chapter as we bring to life our new brand identity and change our name later this year. Our new identity brings clarity, consistency and confidence for our patients, staff and partners; helping us define our services clearly, create a more inclusive and accessible brand, and position ourselves as experts in specialist mental health care.

As the Brand and Digital Communications Manager, you will lead and manage the development, implementation, and growth of our new brand and digital communication channels so we are recognised as a great place to work, be cared for, and partner with. You will oversee the development of a new public website, ensuring it’s accessible, user-friendly and compliant with our brand and NHS guidelines.

You will also lead the growth and management of our digital channels: website, intranet, social media and email. You will manage a multidisciplinary team, aligning digital communications with strategic objectives.

As a leader in the communications team, you will work closely with executive colleagues, staff, clinical teams and partners. You will advise and lead on digital communications, ensuring our content and brand is engaging, accessible and impactful for various audiences.

Brand Management & Identity.

Implement new brand identity: ensure buy-in, consistent application, and brand governance. Maintain plain English voice. Lead WCAG 2.2 AA accessibility for all digital comms. Recommend strategy improvements.

Digital Comms & Content.

Develop and execute digital strategies (website, intranet, social media, email) to boost engagement. Lead accessible website launch (brand/WCAG aligned). Oversee content, monitor trends, enhance UX/accessibility. Build a plain English digital library for patients/staff. Lead measurable digital campaigns.

Team Leadership.

Manage digital, design, and video specialists: provide leadership and development. Set standards, allocate resources. Deputise for the Head of Comms and Marketing as needed.

Stakeholder Engagement.

Build strong internal/external relationships to shape brand/digital strategies. Collaborate for regulatory/info governance compliance. Support identifying stories for digital channels. Oversee external suppliers.

Data & Analytics.

Utilise analytics tools to monitor, evaluate, and report on digital comms effectiveness, driving improvement. Conduct NHS standard audits. Manage social media monitoring/policy, including staff training. Analyse data for insights.

Financial & Resource Management.

Manage digital/brand comms budget, adhering to procurement rules. Oversee supplier contracts for cost-effectiveness. Prioritise and allocate resources for project delivery.

Come and work with us in the Garden of England where we combine exceptional professional development opportunities with a tremendous quality of life.

We are Kent and Medway NHS and Social Care Partnership Trust (KMPT), providing mental health, learning disability and specialist services, serving 1.8 million people in Kent and Medway, as well as specialist services for adults in Sussex and Surrey. We are rated Good overall by the CQC.

Each year we care for over 2,000 people in our hospitals and 54,000 people in the community.

We are proud to employ over 3,800 people from 66 nationalities, and to serve an increasingly diverse range of communities across rural and urban areas.

You will be joining friendly, passionate colleagues, rich in their diversity, who are committed to providing excellent care to our service users and their loved ones.

The nature of our work attracts kindness and compassion as standard and everyone from our cleaners and porters to the chief executive and chairman are recognised as playing a vital role in providing an exemplary service.

Our strategy

Our mission is what we set out to do every day

We deliver brilliant care through brilliant people

Our vision is where we want to be in the future

To provide outstanding care and to work in partnership to deliver this in the right place, for every service user, every time.

Check out our recruitment videos Recruitment - YouTube

For further details / informal visits contact: Name: Asim Janjua Job title: Head of brand and digital communications Email address: [e-mail] Telephone number: 07876 130 495