Brand Ambassador - London

Coach Stores Limited; Greater London; On-site; GBP 25,000 - 32,000; Full time

Benefits offered by this job

28 days holiday

Annual Incentive Plan

50% multi-brand discount

Health Cash Plan

Employee Assistance Program

Employer Pension Contribution

Volunteering Day

Learning & development opportunities

Job summary

Tapestry is hiring a Brand Ambassador for John Lewis Oxford Street, London. You’ll bring our Coach and Kate Spade New York brands to life in-store, delivering exceptional customer service and championing brand standards.

The role is full-time (40 hours per week) permanent, reporting to the Senior Regional Brand Ambassador, and partnering with store teams to drive visibility, growth and performance. Applicants should have at least two years in retail, be flexible to work varied hours including

Qualifications

• Minimum of two years’ experience in a retail environment.
• Available to work varied hours including evenings, weekends and holidays.
• Familiar with department store operations, customer service and sales strategies.
• Strong communication, organisational and analytical skills.
• Knowledge of current industry trends and their applications.
• Self-motivated and proactive in business development.
• Collaborative team player with positive attitude.

Responsibilities

• Deliver elevated customer experience using brand tools and training.
• Develop clienteling strategies and in-store events to drive sales.
• Partner with local retail teams for insights on customers.
• Attend brand events to deepen market knowledge.
• Track store performance and present actionable plans.
• Monitor trade results and align with targets.
• Identify growth opportunities from in-store activity.
• Build relationships with department store management.
• Enforce visual merchandising guidelines for displays.
• Apply guidelines during markdown periods to stay cohesive.
• Share visual updates with Regional VM Manager.
• Manage product deliveries and replenish stock.
• Escalate operational concerns when needed.
• Complete trade reports with clear product insights.
• Support shopfloor coverage with appropriate staffing.

Skills

Retail customer service

Communication skills

Organizational skills

Analytical skills

Team player

Self-motivated

Industry knowledge

Job description

Explore the possibilities across our global house of brands. Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story. At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary Purpose: Brand Ambassadors bring Tapestry’s iconic brands to life in department stores by championing our values, supporting key business goals and delivering exceptional customer service. We’re hiring a Brand Ambassador for John Lewis Oxford Street, London. In this role, you’ll report to the Senior Regional Brand Ambassador and partner closely with Tapestry teams, store leadership, and shopfloor colleagues to drive brand visibility, growth, and overall performance. Please note, this is a full-time (40 hours per week) permanent position. The successful individual will leverage their proficiency in Retail Customer Service to:

Responsibilities:

• Deliver a seamless, elevated customer experience by leveraging brand training, tools, and resources to uphold exceptional service standards
• Proactively develop clienteling strategies and in-store event ideas, and support and co-host activations that drive engagement and sales
• Build strong partnerships with local retail teams to gain insights into customer profiles and emerging opportunities.
• Attend brand events to deepen market knowledge and align with key business priorities
• Track and analyse store performance against targets and present actionable plans to the Senior Regional Brand Ambassador when needed.
• Regularly monitor trade results to ensure alignment with expectations
• Identify growth opportunities by observing in-store activity, including new activations, local events, and omni-channel engagement strategies
• Build strong relationships with department store management to improve brand visibility and customer loyalty
• Execute visual merchandising guidelines and ensure new season collections are prominently displayed and aligned with delivery schedules
• Apply visual merchandising guidelines effectively during markdown periods, maintaining consistency with regional visual standards and ensuring a cohesive brand presentation
• Cultivate a strong relationship with the Regional Visual Merchandising Manager and share regular visual updates
• Manage product deliveries and replenishment and ensure back-of-house areas are clean, organised, and well-maintained.
• Escalate any operational concerns to the Senior Regional Brand Ambassador
• Complete trade reports promptly, ensuring key product insights and callouts are communicated clearly and efficiently to the Senior Regional Brand Ambassador and Wholesale Sales team
• Collaborate with the Senior Regional Brand Ambassador to coordinate effective shopfloor coverage, ensuring optimal staffing levels to support business needs and customer experience

Qualifications:

• Minimum of two years’ experience in a retail environment
• Available to work varied hours as required by the store and Tapestry, including evenings, weekends, and bank holidays
• Familiarity with department store operations, including customer service, merchandising, and sales strategies
• Strong communication, organisational, and analytical skills
• Knowledge of current industry trends and the ability to apply insights to enhance business outcomes
• Self-motivated and proactive approach to business development
• Collaborative team player, passionate about contributing to a positive team culture and achieving shared goals

Benefits:

• 28 days holiday
• Annual Incentive Plan (company performance bonus)
• Multi‑brand discount up to 50% off Coach & Kate Spade New York
• Health Cash Plan
• Free 24/7 support for family building, fertility and menopause with Maven
• Employee Assistance Program
• Employer Pension Contribution
• Gym and fitness products discount 1
• Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & development and career progression opportunities
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers.

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.

Visit Tapestry, Inc. Our growth is creating great opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it! Thanks for your interest in working on our team!!

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self‑disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area. At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible. Driven by dreamers and makers, we turn passion into progress. By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future—together.

Our Competencies for All Employees

Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes effective relationships with customers and gains their trust and respect. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom‑line oriented; steadfastly pushes self and others for results. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high‑tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.