Brand Ambassador

MacStaff; East Hampshire; Hybrid; CAD 55,000 - 65,000; Full time

Job summary

Join a leading company as a Sales Activator/Brand Ambassador, a field-based role focused on brand building and commercial delivery in the alcohol industry. You'll work closely with sales directors, driving growth through tastings and activations while building relationships with wholesaler partners.

Benefits

25% performance-based bonus

Car allowance

Technology support for laptop

Travel expenses reimbursement

Access to annual sales conferences

Qualifications

• 1-3 years of sales experience in the alcohol beverage or food industry.
• Demonstrated success in on-premise activation and wholesaler engagement.
• Fluent in English and French.
• Full driving license.

Responsibilities

• Developing distribution and visibility via tastings, incentives, and brand activations.
• Driving volume growth through engagement campaigns in key accounts.
• Generating new business through 20+ account meetings per week.

Skills

Relationship-building skills

Sales experience

Self-motivated

On-premise activation

Job description

You will like

Sales Activator/Brand Ambassador job itself where, reporting to the International Sales Director and working alongside the Regional Sales Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building. More specifically:

• Developing distribution and visibility via tastings, incentives, and brand activations
• Driving volume growth through engagement campaigns in key accounts
• Building and managing strong relationships with wholesaler partners and their sales teams
• Generating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekends
• Creating and executing activation programmes across bars, restaurants, and nightlife venues
• Supporting pricing strategies and ensuring brand consistency
• Allocating one day per week to administrative tasks; spending the rest in the field
• Representing the brand at trade shows, sales meetings, and industry events
• Rotating across sub-regions monthly to maximise market coverage
• Expected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week

You will have

To be successful as Sales Activator/Brand Ambassador you will be an energetic and commercially driven Sales Activator or Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results. Plus you will have a healthy mix of the following:

Essential:

• 1-3 years of sales experience in the alcohol beverage or food industry
• Demonstrated success in on-premise activation and wholesaler engagement
• Strong interpersonal and relationship-building skills
• Highly self-motivated, hands-on, and capable of working autonomously
• Experience managing trade marketing initiatives and client-facing promotions
• Based in Quebec
• Fluent in English and French
• Full driving licence

Desirable:

• Existing network in Quebec on-trade (bars, restaurants, nightclubs)
• Prior experience with importers or distributors in the alcohol sector

You will get

As Sales Activator/Brand Ambassador, you will enjoy Salary: CA$55,000.00 - CA$65,000.00 plus 25% Bonus + Car Allowance + Excellent Benefits Package

• Bonus: Up to 25% performance-based
• Travel Expenses: $1,000–€1,500/month
• Car Allowance: $400–€500/month
• Technology Support: Up to $1,000 for laptop
• Access to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio

You can apply

To Sales Activator/Brand Ambassador by pushing the button on this job posting (recommended), or by sending CV in confidence to [e-mail]

UK_MS