Brand Activitation Specialist

Hill's Pet Nutrition; Old Woking; Sur place; GBP 53 000 - 59 000; Plein temps

Résumé du poste

Hill's Pet Nutrition in Woking, Surrey, is seeking an Omni Demand Generation Activation Manager - Vet to drive in-market activation for Vet Omni and eCommerce. You will bring the Brand Experience Plan to life, working with Commercial Country teams to ensure flawless calendar execution.

This customer-facing role engages trade partners to optimize 7P plans, digital shelf accuracy, and POP assets, applying insights from competitive landscape to deliver measurable growth.

Qualifications

• Bachelor's degree in Business, Marketing, Customer Development or related field.
• 5+ years of commercial (sales or marketing) experience in matrixed organizations.
• Proven critical thinking and problem-solving with ability to derive insights from large datasets.
• Ability to create and implement strong plans for business growth.
• Strong understanding of the Consumer Journey Methodology.
• Strong collaboration and project management skills.
• Excellent oral and written English communication.

Responsabilités

• Lead Vet Channel activation in-market and optimize Brand Experiences.
• Align 7P activation plans with Brand Strategy and pricing.
• Execute integrated, synchronized commercial calendar.
• Drive Shopper marketing, localization of POP assets and omnichannel execution.
• Apply competitive insights to optimize local execution and growth.
• Participate in brand performance reviews and MoDi analytics.
• Represent 7P strategies to sales teams and train on in-market programs.

Connaissances

Growth Mindset

External Stakeholder Engagement

Omnichannel Oriented

Analytical Proficiency

Strategic Syncing

Formation

Bachelor's degree in Business, Marketing, Customer Development or related field

Description du poste

The Omni Demand Generation (ODG) Activation Manager -Vet t is a key driver of local market execution for our demand generation model across Vet Omni and eCommerce customers. He/she is responsible for bringing the Brand Experience Plan (BEP) to life in-market, leveraging the strategic guidance from the Omni Demand Generation Marketing Organization. This is a customer-facing role, focused on engaging with key trade partners and customers to ensure optimal activation success. The ODG Activation Manager - Vet works closely with the Commercial Country teams to ensure flawless execution of the synchronized commercial calendar.

Responsibilities

• Brand Experience (BEP) Implementation: Lead the Vet Channel (Omni and eCommerce) in-market activation and optimization of Brand Experiences to drive brand purchase and advocacy, leveraging the strategic guidance provided by the ODG Marketing Team. Ensure activation plans are deeply rooted and informed by "Moments that Matter" in the Vet parent journey to drive demand.
• Commercial Excellence: Ensure our 7 P activation plans align to Brand Strategy including pricing implementation, prioritization of distribution opportunities, and digital shelf accuracy.
• Integrated Commercial Calendar Implementation: Flawlessly execute the synchronized commercial calendar that aligns brand activities with commercial execution.
• Shopper Marketing Activation: Execute Vet Omni & eCommerce Shopper strategies and materials to drive consideration, purchase and loyalty. Manage the localization and deployment of omnichannel Point of Purchase (POP) assets.
• Local Insights Application: Apply actionable insights derived from competitive landscape and category developments to optimize local execution and drive measurable growth.
• Performance Management: Plays an active role in the monthly discipline through brand performance reviews and MoDi (Monthly Discipline) analytics, focusing on execution KPIs.
• Commercial Capability & External Engagement: Act as a customer-facing representative to deliver 7P strategies, manage the rollout of detailing and customer materials, and ensure effective training for sales teams on in-market programs.

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Key Qualifications

• Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.
• External Stakeholder Engagement: Demonstrated ability to effectively engage, influence, and negotiate with key external customers and trade partners.
• Omnichannel Oriented: Understanding of the Shopper journey & 'Moments that Matter' across the vet, Brick & Mortar and eCommerce channels.
• Analytical Proficiency: Ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground.
• Strategic Syncing: Experience working as "One Commercial Team" with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences.

Required Qualifications

• Bachelor's degree in Business, Marketing, Customer Development or related field
• 5+years of commercial (sales or marketing) experience ideally in matrixed organizations
• Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets
• Demonstrated ability to create and implement strong plans for business growth
• Strong understanding of the Consumer Journey Methodology
• Strong collaboration skills and project management capabilities
• Excellent oral and written communication skills
• Fluency in English (written and oral)

Preferred Qualifications

• Prior experience in Brand Management, Retail Marketing Manager or Customer Development Management
• Pet Nutrition or related industry experience
• Knowledge of Retail Environment strategy
• Experience with and understanding of the Profession as a recommendation and selling channel
• Strong tech-fluency and experience using AI-powered tools
• Able to communicate in one of the HUB languages

A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill's Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Location: Woking, Surrey

Reporting to: Commercial Country Director and dotted line to the HUB ODG / Marketing Director.

Salary range pa: £53100 - £59000

"At Hill's we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you're interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill's mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that's a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health."