Brand Activation Manager - Mixa (Consumer Products Division)

L'OREAL GROUP; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading beauty company in London seeks a Brand Activation Manager to launch the Mixa brand. This role includes overseeing product portfolios, developing innovative campaigns, and managing stakeholder relationships. The ideal candidate has proven experience in brand management and social media, with strong communication and analytical skills.

Benefits

60% off products

Private medical and dental insurance

Discounted gym memberships

Enhanced family leave

Learning and leadership programs

Qualifications

• Proven experience in a similar brand management and social media role.
• Ability to analyze performance metrics to optimize campaigns.
• Strong prioritization skills in a fast-paced environment.

Responsibilities

• Oversee Mixa product portfolio and analyze performance.
• Lead the development of innovative marketing campaigns.
• Manage media strategy and stakeholder relationships.
• Develop and implement social media strategies.
• Own the brand budget and contribute to overall P&L.

Skills

Entrepreneurial mindset

Social media expertise

Creative and detail-oriented

Collaborative team player

Analytical and numerical skills

Communication skills

Prioritisation skills

Brand management experience

Job description

Overview

New Brand - Mixa Brand Activation Manager - Consumer Products Division

Are you passionate about innovative campaigns and want to be part of a new brand adventure? We are on the lookout for a Brand Activation Manager to join L'Oréal UKI's Mixa team and be a key player in driving the body care market and be part of a new brand launch.

A Day in the Life

As our Brand Activation Manager, you'll be at the forefront of the MIXA brand launch. You will have the unique opportunity to build the launch plan in A4 2025 and to implement & animate it from Q1 2026! Your typical day might involve:

• O+O Product Portfolio Management: Overseeing Mixa product portfolio, analysing performance, identifying gaps and opportunities, and contributing to new product development and lifecycle management.
• Manage product category performance: Analyse market trends and competitor activity using tools like Nielsen/Boots IRI
• Creative Campaign Development: Conceptualizing and developing innovative, boundary-pushing campaigns that capture consumer attention and drive brand love across various platforms.
• Manage media strategy: Partner with media agencies to develop effective media plans across various channels, ensuring alignment with brand objectives and budget.
• Stakeholder Management: Building and maintaining strong relationships with key stakeholders across DMI and Zone teams, ensuring alignment on brand strategy and initiatives.
• Understand the consumer: Collaborate with creative agencies and CMI to develop insight-led content and campaigns.
• Ownership of pdp quality and ecomm assets: Partner with ecomm team to build best in class UK assets for ecomm (pdp, retailer banner, etc)
• Lead social media strategy: Develop and implement innovative social media campaigns that amplify brand awareness, engage target audiences, and drive conversions. Track performance metrics and optimize campaigns for maximum ROI. Collaborate with the Mixa Love Advocacy team and Influencer Agency.
• Manage brand budget and P&L: Own the Advertising & Promotion (A&P) budget and contribute to the overall brand P&L. Focus on driving sustainable growth by managing Gross Margin and REX targets.

What You Are

• Entrepreneurial and passionate about brand building: You have innovation mindset and not afraid to start from scratch!
• Social media expert: You have a deep understanding of social media platforms, content creation, influencer marketing, and performance reporting.
• Creative and detail-oriented: You possess a keen eye for detail and a passion for creating engaging and impactful content.
• Collaborative team player: You thrive in a collaborative environment and are able to galvanize team around you.
• Good analytical and numerical skills: You are comfortable working with data and can analyse performance metrics to optimize campaigns.
• Excellent communication and presentation skills: You can effectively communicate brand strategy and performance to various stakeholders.
• Strong prioritisation skills: You can effectively prioritize tasks in a fast-paced environment.
• Proven experience in a similar brand management and social media role.

What We Offer

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

Who We Are

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.

How We Recruit

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.