Brand Activation Lead: Branch & Community Experience

Nationwide; Greater London; Híbrido; GBP 90.000 - 130.000; Jornada completa

Descripción de la vacante

Nationwide is seeking a Senior Manager to lead branch activation and drive brand storytelling across our nationwide network. You’ll shape campaigns that connect branch experiences with customer and commercial goals.

You’ll collaborate across functions, manage a high-performing team, and partner with agencies to deliver measurable results while embedding Nationwide's purpose and customer-first behaviours into every activation.

Formación

• Significant experience in branch marketing, retail marketing and brand activation within a complex organisation.
• Experience leading high-performing teams, setting clear direction and delivering to high standards.
• Strong understanding of how physical environments can be used as brand channels.
• Experience delivering activation programmes across large retail networks.
• Strong brand judgement and ability to translate insights into marketing activity.
• Experience developing local marketing, community engagement or partnerships.

Responsabilidades

• Shape and deliver Nationwide's branch activation strategy across the branch network.
• Lead local marketing initiatives and community partnerships.
• Own employer branding activation and authentic storytelling across Nationwide.
• Manage agencies, budgets and performance to ensure impact and efficiency.
• Develop and lead a high-performing team with coaching and prioritisation.

Conocimientos

Branch marketing

Retail marketing

Brand activation

Team leadership

Stakeholder management

Budget management

Campaign planning

Employer branding

Descripción del empleo

As our Senior Manager - Brand Activation, you'll lead the development and delivery of brand activation across Nationwide's branch network, ensuring branches are recognised as a critical brand, customer and commercial channel.

You'll translate brand strategy into meaningful experiences, local activations and community engagement programmes that bring Nationwide to life on the high street. Working closely with Retail, Property, Customer Experience and Brand teams, you'll shape how Nationwide shows up in branches today while helping define the future branch experience.

Alongside branch activation, you'll lead employer brand activation, helping bring Nationwide's purpose, culture and colleague experience to life through authentic storytelling, colleague advocacy and engagement programmes. You'll identify opportunities to connect colleague stories and expertise with wider campaigns, creating more reasons for people to engage with and talk about Nationwide.

You'll play a key role in branch transformation activity, ensuring brand, marketing and customer experience thinking help shape future branch formats, propositions and capabilities. You'll also identify opportunities to strengthen Nationwide's presence in local communities through partnerships, experiences and localised marketing activity.

This role combines strategic leadership with hands-on delivery. You'll oversee activation planning, local marketing, community engagement, agency management, budget ownership and performance measurement, ensuring Nationwide delivers impactful and distinctive activity across its branch network and beyond.

We’re looking for someone with a strong creative instinct and a clear understanding of how to bring a brand to life beyond traditional marketing channels. Someone who can spot opportunities, connect ideas across teams and turn colleague experiences, community connections and brand strategy into engaging real-world experiences and communications.

You’ll be comfortable working across functions, building relationships and taking ideas from development through to delivery. You’ll bring fresh thinking, sound judgement and the ability to balance creative ambition with practical execution.

We are happy to consider flexible working approaches to help you perform at your best.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here .

Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process.

If you’re a colleague on long-term absence (for example, on parental leave) or a temporary worker, please use your personal email address to submit an application.

Uncompromisingly Customer, whatever our role

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

Private medical insurance

A highly competitive pension to help you build a strong foundation for retirement

Access to an annual performance-related bonus

Training and development to help you progress your career

A great selection of additional benefits through our salary sacrifice scheme

Life assurance to provide peace of mind for you and your loved ones in the event of your death

Wellhub – access to a range of free and paid options for health and wellness

Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy .

If you want to find out more about using AI in our recruitment process, please read more here .

Disability Confident

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support .

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.

The hiring manager for this role is Ian Humphreys, and the main recruitment contact is Sameena Rehman.

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing & Corporate Affairs Senior Manager.

Banking - but fairer, more rewarding, and for the good of society

What you’ll be doing

In this role, you'll shape and deliver Nationwide's branch activation strategy, ensuring our branch network plays a key role in supporting wider brand, customer and commercial objectives. You'll champion the importance of branches within the broader marketing ecosystem, embedding the channel into integrated campaign planning and creating impactful activation programmes that bring the Nationwide brand to life on the high street.

You'll lead the development of local marketing initiatives and community partnerships, while owning the application of Nationwide's brand across the branch environment to ensure a distinctive, consistent and high-quality customer experience. As a key representative of Brand and Marketing within Branch Transformation activity, you'll help shape future branch formats, propositions and customer experiences.

You'll also take ownership of employer brand activation, bringing Nationwide's purpose, values and colleague experience to life through authentic storytelling and advocacy. Working closely with colleagues across the business, you'll identify opportunities to connect branch activity, colleague stories and community engagement with wider marketing campaigns, social content and PR activity, helping to create a joined-up and consistent brand experience.

Building strong relationships with Retail leaders, Branch Managers and frontline colleagues will be essential to ensure activity reflects operational realities and local customer needs. You'll also lead agency and supplier relationships, manage budgets and performance measurement, and ensure activation programmes are both commercially effective and impactful.

Alongside this, you'll lead, develop and inspire a high-performing team, providing clear direction, coaching and prioritisation while fostering a culture of collaboration, innovation and delivery excellence.

About you

For this role, we are looking for:

• Significant experience in branch marketing, retail marketing, and brand activation within a complex organisation
• Experience leading, developing and motivating high-performing teams, setting clear direction and maintaining high standards of delivery
• Strong understanding of how physical environments can be used as effective brand, customer and commercial channels
• Experience developing and delivering activation programmes across large retail, branch or customer-facing networks
• Strong brand judgement, with the ability to translate customer and commercial insight into effective marketing activity
• Experience developing local marketing, community engagement or partnership programmes.
• Understanding of employer brand, colleague advocacy and how colleague experience can strengthen brand reputation
• Experience managing agencies, budgets and significant programmes of work
• Excellent stakeholder management and communication skills, with the ability to influence across multiple functions
• Someone who combines strategic thinking with strong delivery capability and a focus on measurable results

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Job Info

• Job Identification 5415
• Apply Before 11/02/2026, 11:55 PM
• Locations 1 Threadneedle Street, London, Greater London, EC2R 8AY, GB Nationwide House, Swindon, Wiltshire, SN38 1NW, GB