BMW Retail Manager

Sytner Group; Luton; On-site; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Company Car

Enhanced Holiday Entitlement

Long Service Award

Career Development

Enhanced Pension Entitlement

Volunteer/Community Day

Job summary

Sytner BMW in Luton is seeking a Retail Manager (Sales Led / Customer Facing) to lead from the front on the showroom floor. You will actively sell Finance & Insurance products, structure customer finance options, and ensure a superior, compliant customer experience during vehicle deliveries.

The role emphasizes coaching Sales Executives, improving conversion, and delivering strong finance penetration while maintaining exceptional customer service in a high-energy retail setting.

Qualifications

• Experience in customer facing retail sales
• Ability to structure and present finance solutions to customers
• Proven closing ability in fast-paced retail environments

Responsibilities

• Be a proven closer with a strong track record in face to face sales
• Confidently present finance and insurance products to customers
• Lead from the front on the sales floor and drive finance penetration and customer satisfaction
• Coach Sales Executives through observation and real-time feedback on deals

Skills

Face to face sales

Finance product presentation

Customer facing

Coaching sales executives

Job description

Sytner BMW is recruiting a Retail Manager (Sales Led / Customer Facing) to join our high performing retail team.

This is a hands on sales leadership role. The successful candidate will spend the vast majority of their time directly with customers, leading from the front by selling Finance & Insurance products at an elite level. This role sits at the heart of the sales floor and is integral to vehicle deliveries, customer experience and commercial performance.

As a Retail Manager, you will be customer facing on almost every deal, structuring and presenting finance solutions, selling value added products, and ensuring every customer fully understands their options in a clear, compliant and engaging way.

While there is an element of coaching and oversight of the Sales Executive team, this is sales focused people leadership, not operational management. You will influence performance by demonstrating best in class selling behaviours, objection handling, and conversion techniques — not by analysing spreadsheets or producing reports.

This is not a back office, accounting, credit control, financial analysis, or business reporting role.

Retail Managers work flexible retail hours, including weekends, to ensure we deliver outstanding customer experience at every point of the sales journey.

About You

This role is designed for experienced, high performing automotive sales professionals who want to progress their career by selling and leading from the front.

You must come from a customer facing retail sales background, ideally as a:

• Top performing Sales Executive
• Sales Controller
• Retail Business Manager
• Finance focused sales role within an automotive dealership

You Will

• Be a proven closer with a strong track record in face to face sales
• Be highly confident presenting finance and insurance products directly to customers
• Thrive on time pressured retail environments and live sales situations
• Coach Sales Executives through observation, example, and real time feedback on deals
• Take pride in delivering strong finance penetration, add on performance and customer satisfaction

You are not suited to this role if your background is primarily:

• Accounting, bookkeeping or financial control
• Business analysis or data analytics
• Commercial planning, forecasting or reporting
• Office based or non customer facing finance roles

A working understanding of financial products is essential, but this role is about selling them ethically and effectively, not analysing them.

Why Sytner?

Sytner Group are delighted to provide an industry-leading benefits package.

We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.

• Enhanced Holiday Entitlement – 27 days plus bank holidays
• Company Car
• Industry-leading Maternity, Paternity and Adoption Pay
• Recognition of Long Service every 5 years
• Discounted Car Schemes
• Career Development
• Enhanced Pension Entitlement
• One day a year paid voluntary / community work

At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.

As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please click here.

Unsure? Read on…

We represent over 23 of the world's most prestige vehicle brands, across our 140 UK dealerships.

We pride ourselves on ‘Developing Talent and ‘Building Careers’ and our colleagues recently scored Sytner Group an outstanding 89% on our colleague engagement survey.

Location

Sytner Luton

501 Dunstable Rd, Maidenhall, Luton , England , LU4 8QN

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