Biddable Exec (Senior)

AMS Media Group; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

AMS Media Group is seeking a hands-on PPC expert to own day-to-day management of paid search for a portfolio of clients in a fast-paced agency setting. You will build, optimise, report and discuss results with clients, acting as the go-to specialist on your accounts.

You will plan and launch Google Ads and Microsoft Advertising campaigns, manage budgets, run ongoing optimisations, and present clear performance insights to clients, while collaborating with wider client teams.

Qualifications

• 2+ years of hands-on PPC experience, agency-side preferred.
• Experience managing accounts with meaningful monthly spend.
• Strong knowledge of Google Ads and Microsoft Advertising.
• Solid GA4 understanding and how conversion tracking works.
• Google Ads certification.

Responsibilities

• Plan, build and launch Google Ads and Microsoft Advertising campaigns.
• Manage budgets and pacing across accounts, ensuring spend lands on target.
• Run ongoing optimisation: keywords and search term management, bidding strategies, audiences, ad copy and landing page recommendations.
• Design and analyse A/B and incrementality tests, turning results into clear recommendations.
• Build and present performance reports, explaining what happened, why, and what we will do next.
• Act as a day-to-day contact for clients, joining calls and contributing to quarterly reviews.
• Check tracking and conversion setup with GA4 and Google Tag Manager to spot issues early.
• Use automation, scripts and AI tools to work more efficiently, while keeping quality control in human hands.
• Keep up with platform changes and bring fresh ideas to clients and the wider team.

Skills

PPC

Analytical mindset

Client communication

Time management

Organisational skills

Presentation skills

Google Ads cert

Tools

GA4

Google Tag Manager

Microsoft Advertising

Performance Max

Meta Ads

LinkedIn Ads

TikTok Ads

Job description

You will own the day-to-day running of paid search accounts for a portfolio of clients, from build and optimisation through to reporting and client conversations. You will be the go-to person on your accounts, trusted to make optimisation decisions independently, working within the wider client teams

Responsibilities:

• Plan, build and launch Google Ads and Microsoft Advertising campaigns, including Search, Performance Max and Demand Gen.
• Manage budgets and pacing across your accounts, making sure spend lands on target each month.
• Run ongoing optimisation: keyword and search term management, bidding strategies, audiences, ad copy and landing page recommendations.
• Design and analyse A/B and incrementality tests, turning results into clear recommendations.
• Build and present performance reports, explaining what happened, why, and what we will do next.
• Act as a day-to-day contact for clients, joining calls and contributing to quarterly reviews and planning.
• Check tracking and conversion setup with the team, using GA4 and Google Tag Manager to spot issues early.
• Use automation, scripts and AI tools to work more efficiently, while keeping quality control in human hands.
• Keep up with platform changes and bring fresh ideas to clients and the wider team.

Example Clients:

• c2c, Flamingo Land, Grand Central Conservatory Insulations

Ideal Experience:

• 2+ years of hands-on PPC experience, ideally agency side, managing accounts with meaningful monthly spend.

Ideal Skills:

• Strong working knowledge of Google Ads and Microsoft Advertising, including Shopping and Performance Max.
• A solid grasp of GA4 and how conversion tracking works.
• An analytical mindset: you can explain why performance moved, not just that it did.
• Clear written and spoken communication, comfortable presenting results to clients.
• Good organisation across several accounts and deadlines at once.
• Google Ads certification
• Experience with data and visualisation platforms
• Experience with paid social (Meta, LinkedIn, TikTok).