Beauty Counter Manager — Lead, Coach & Drive Sales

Deciem Inc; Birmingham; Hybrid; GBP 27,000 - 36,000; Full time

Benefits offered by this job

Generous vacation days

Employee discount on DECIEM products

First dibs on new products

Job summary

DECIEM, The Abnormal Beauty Company, seeks a Counter Manager for our The Ordinary counter at Sephora in Birmingham on a 1-year fixed-term contract starting October 19th. The role requires 2–3 years of management experience in beauty or luxury goods, with a focus on delivering superior customer service and leading a small team.

You will drive sales performance, manage staff, training, and inventory, while maintaining DECIEM standards in merchandising and guest experience.

Qualifications

• Minimum of 2–3 years of management experience in beauty or luxury sectors.
• Full-time Counter Manager role at Sephora Birmingham.
• Experience with skincare brands is preferred.

Responsibilities

• Lead and supervise store staff, drive customer service, sales, and merchandising.
• Recruit, train, and develop a high-performing team with coaching.
• Drive KPIs and profitability through strategic planning and execution.
• Manage scheduling, staffing levels, and counter coverage.
• Control expenses and report issues to Area Sales Manager as needed.
• Ensure policy compliance, health and safety standards, and timesheet accuracy.
• Deliver ongoing coaching and maintain inventory accuracy and stock levels.
• Provide expert product knowledge across DECIEM brands and manage customer feedback.
• Uphold visual merchandising standards and support local events to drive traffic.

Skills

Leadership experience

Customer service orientation

Product knowledge (skincare)

Sales and KPI focus

Staff coaching & mentoring

Education

High school diploma

Tools

MS Office

Excel

PowerPoint

Job description

DECIEM, The Abnormal Beauty Company, seeks a Counter Manager for our The Ordinary counter at Sephora in Birmingham on a 1-year fixed-term contract starting October 19th. The role requires 2–3 years of management experience in beauty or luxury goods, with a focus on delivering superior customer service and leading a small team.

You will drive sales performance, manage staff, training, and inventory, while maintaining DECIEM standards in merchandising and guest experience.