B2C Ecommerce Creative Strategist

JR United Kingdom; Cardiff; On-site; GBP 40,000 - 60,000; Full time

Job summary

A prominent e-commerce company in Cardiff is looking for a B2C Ecommerce Creative Strategist to drive the creation of high-performing ads. The ideal candidate will have over 2 years of experience in e-commerce advertising and a strong grasp of direct response frameworks. This role emphasizes creativity combined with data to deliver impactful results. You will work on projects with global clients and be part of a fast-paced, innovative team.

Qualifications

• 2+ years in e-commerce performance advertising required.
• Hands-on experience with creative testing is essential.
• Strong knowledge of direct response ad frameworks is needed.

Responsibilities

• Lead ideation and creation of high-performance ads.
• Coordinate creative production teams for advertising.
• Conduct testing and optimization of ad campaigns.

Skills

E-commerce performance advertising

Creative testing

Direct response ad frameworks

Audience psychology

UGC creators

Job description

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B2C Ecommerce Creative Strategist, Cardiff

Client: The Conqueror Challenges

Location: Cardiff, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

2

Posted:

26.08.2025

Expiry Date:

10.10.2025

Job Description:

About the Role

We’re hiring a B2C Ecommerce Creative Strategist to help us make ads that sell.

This isn’t about brand fluff or campaigns that just “look nice.” It’s about performance — digging into audiences, testing hooks and angles, and creating ads that drive revenue.

You’ll sit between media buying, production, and post-production — leading ideation, writing scripts/briefs, and making sure good ideas turn into great ads. If you love combining creativity with numbers, and you know what makes people click “buy,” this is the role for you.

Disclaimer: This is not brand awareness work. It’s e-commerce, direct response, constant testing, UGC, and ads that move numbers. You’ll lead ideas from insight → concept → script → launch. If you can’t mix creativity with performance, this role isn’t for you.

Don’t Consider Applying If:

• You’ve never worked in e-commerce advertising.
• Your background is only brand/awareness campaigns.
• You haven’t done creative weekly testing (systematic iteration, not one-off campaigns).
• You don’t know direct response ads and frameworks by heart.
• You’ve never worked with UGC creators or briefs.
• You’ve never coordinated creative production teams.

What We’re Looking For:

• 2+ years in e-commerce performance advertising (not brand-only campaigns).
• Hands-on creative testing — running or contributing to iterative ad cycles.
• Strong knowledge of direct response ad frameworks (hooks, angles, storytelling that converts).
• Experience working with UGC creators, briefs, or concepts.
• Ability to balance audience psychology, formats, and data into ads that drive sales.
• Awareness of production costs (time, money, effort) and how they impact decisions.

You’ll Thrive Here If:

• You want to make ads that convert, not just ads that look nice.
• You’re obsessed with testing, learning, iterating fast.
• You’re plugged into TikTok, Meta, IG, Shorts trends.
• You document your work, spot patterns, and scale what works.
• You’re a self-starter who drives projects while collaborating with others.

Why Join Us:

• Work with Warner Bros., Disney and other global giants.
• Create ads that reach millions worldwide.
• Real impact, not scams – the products you’ll promote actually help people. From fitness challenges that change habits to actual performance quality socks, everything we sell delivers genuine value.
• Be at the front of e-commerce performance creative – constant testing, fast iteration, and high-impact learning.
• Own big ideas end-to-end — from concept to launch, you’ll actually see your work ship, not get stuck in layers of approvals.
• Join a fast, testing-heavy creative team where ideas launch quickly.