B2B Strategic Marketing Specialist - German and English Speaker

Michael Page (UK); Greater London; Hybrid; GBP 40,000 - 43,000; Full time

Job summary

A leading company in the IT industry is seeking a B2B Strategic Marketing Specialist to drive communications and manage marketing efforts in German-speaking markets. This role involves developing marketing strategies, managing budgets, and collaborating with cross-functional teams to ensure effective messaging. The position offers a competitive salary, bonus structure, and opportunities for professional growth in a supportive work environment.

Benefits

Competitive salary of £40,000 - £43,000 per annum

Quarterly performance-based bonus

Comprehensive healthcare and pension schemes

Opportunities for professional growth

Qualifications

• Strong communication skills in both German and English.
• Proven experience in B2B marketing within the IT sector.
• Experience in managing marketing budgets and reporting on ROI.

Responsibilities

• Develop and execute strategic B2B marketing plans.
• Review market trends and refine marketing strategies.
• Manage marketing budgets to maximise ROI.

Skills

Fluency in German

Fluency in English

Data-driven marketing strategies

Public Relations management

Event management

Collaboration

Job description

• Drive B2B Marketing Communications in the IT industry
• Support PR efforts by aligning content and messaging with campaign goals

About Our Client

This opportunity is with a global business that is renown in the IT industry. The company is known for its innovative solutions and commitment to delivering exceptional services to its B2B clients globally. They prioritise their people and believe in driving a culture that makes work exciting for their people.

Job Description

• Develop and execute strategic B2B marketing plans aligned with business objectives.
• Work with cross-functional teams to ensure cohesive messaging and branding.
• Review market trends and competitor activity to refine marketing strategies.
• Create and localise marketing campaigns for German-speaking regions.
• Maintain and expand relationships with influencers, key stakeholders and external partners.
• Manage marketing budgets effectively to maximise ROI.
• Track and report on campaign performance, providing actionable insights.
• Support the sales team with tools and materials to facilitate client engagement.

The Successful Applicant

A successful B2B Strategic Marketing Specialist should have:

• Fluency in both German and English, with strong communication skills in both languages.
• Proven experience in B2B marketing within the IT sector.
• Ability to develop and implement data-driven marketing strategies.
• Knowledge of managing PR, events and Influencer campaigns
• Capability to adapt marketing initiatives to localised markets.
• Experience in managing marketing budgets and reporting on ROI.
• A collaborative approach to working with internal teams and external partners.

What's on Offer

• Competitive salary of £40,000 - £43,000 per annum.
• Quarterly performance-based bonus structure.
• Hybrid working - 3 days in the office
• Comprehensive healthcare and pension schemes.
• Opportunities for professional growth within the IT industry.
• A supportive and innovative work environment in Surrey.