B2B Strategic Marketing Specialist - German and English Speaker

Michael Page (UK); Greater London; Hybrid; GBP 40,000 - 43,000; Full time

Job summary

A global business in the IT industry is seeking a B2B Strategic Marketing Specialist to develop and execute effective marketing strategies. The role includes managing budgets and campaigns, requiring fluency in German and English. This position offers a competitive salary, hybrid working, and opportunities for professional growth.

Benefits

Competitive salary of £40,000 - £43,000 per annum

Quarterly performance-based bonus structure

Comprehensive healthcare and pension schemes

Opportunities for professional growth

Supportive and innovative work environment

Qualifications

• Proven experience in B2B marketing within the IT sector.
• Capability to adapt marketing initiatives to localised markets.
• Experience in managing marketing budgets and reporting on ROI.

Responsibilities

• Develop and execute strategic B2B marketing plans aligned with business objectives.
• Create and localise marketing campaigns for German-speaking regions.
• Track and report on campaign performance, providing actionable insights.

Skills

Fluent in German

Fluent in English

Communication skills

Data-driven marketing

PR management

Event management

Influencer campaign management

Budget management

Collaborative approach

Job description

• Drive B2B Marketing Communications in the IT industry
• Support PR efforts by aligning content and messaging with campaign goals

About Our Client

This opportunity is with a global business that is renown in the IT industry. The company is known for its innovative solutions and commitment to delivering exceptional services to its B2B clients globally. They prioritise their people and believe in driving a culture that makes work exciting for their people.

Job Description

• Develop and execute strategic B2B marketing plans aligned with business objectives.
• Work with cross-functional teams to ensure cohesive messaging and branding.
• Review market trends and competitor activity to refine marketing strategies.
• Create and localise marketing campaigns for German-speaking regions.
• Maintain and expand relationships with influencers, key stakeholders and external partners.
• Manage marketing budgets effectively to maximise ROI.
• Track and report on campaign performance, providing actionable insights.
• Support the sales team with tools and materials to facilitate client engagement.

The Successful Applicant

A successful B2B Strategic Marketing Specialist should have:

• Fluency in both German and English, with strong communication skills in both languages.
• Proven experience in B2B marketing within the IT sector.
• Ability to develop and implement data-driven marketing strategies.
• Knowledge of managing PR, events and Influencer campaigns
• Capability to adapt marketing initiatives to localised markets.
• Experience in managing marketing budgets and reporting on ROI.
• A collaborative approach to working with internal teams and external partners.

What's on Offer

• Competitive salary of £40,000 - £43,000 per annum.
• Quarterly performance-based bonus structure.
• Hybrid working - 3 days in the office
• Comprehensive healthcare and pension schemes.
• Opportunities for professional growth within the IT industry.
• A supportive and innovative work environment in Surrey.