B2B Sponsorship Sales Executive

Alaska Support Industry Alliance; Greater London; Hybrid; GBP 32,000 - 38,000; Full time

Benefits offered by this job

34 days’ paid holiday

Flexible working hours

Work from anywhere in the UK

WFH Kit

Well-stocked London office

Private Medical and Dental Insurance

Life Insurance

Therapy & coaching

Wellness perks

Cycle to Work

Perks at Work

Benefits allowance

Personal L&D budget

Volunteer time

Internal Academy

Job summary

The Alliance is seeking an ambitious B2B Sales Executive to join our Sponsorship Sales team. You will develop new business, run outbound prospecting, and build strong relationships with senior decision-makers to close deals and hit ambitious KPIs.

We offer a hybrid London-based role or remote work across the UK, with a base salary of £32K–£38K and OTE £60K+. Enjoy extensive benefits, flexible hours, and a comprehensive working kit to support your growth in sponsorship solutions.

Qualifications

• B2B sales, events, media, or delegate sales experience.
• Comfortable working towards ambitious KPIs and targets.
• Strong prospecting, relationship-building and closing skills.
• Wants a long-term sales career and ownership of results.

Responsibilities

• New Business Development: Proactively identify and approach prospective clients to generate new business opportunities.
• Prospecting & Outreach: Build a strong pipeline through outbound calls, emails, research, and consistent follow-up.
• Building Relationships: Develop relationships with prospective clients, understand their needs, and identify commercial opportunities.
• Sales & Negotiation: Present relevant solutions, handle objections, negotiate effectively, and close deals.
• Revenue Generation: Work towards ambitious sales targets and KPIs, taking ownership of your performance and results.
• Pipeline Management: Maintain accurate sales records, track opportunities, and manage your pipeline effectively.
• Account Development: Identify opportunities to grow existing client relationships and generate repeat business.
• Continuous Improvement: Learn from experienced colleagues, act on feedback, and continuously develop your sales skills.

Skills

Sales Experience

Target-driven

Prospecting

Relationship-building

Negotiation

Communication

Resilience

Ambition

Job description

When it comes to building world-class professional communities, The Alliance is leading the way. From Product Marketing and Sales Enablement to Product-Led Growth, AI, Customer Success, and CMOs, we're home to some of the most engaged and influential communities in the industry.

With 160,000+ professionals across our communities and a constant stream of content, courses, events, and memberships, we help our members learn, connect, and grow. Our executive events are a key part of that mission—bringing together senior leaders to share insights, tackle industry challenges, and build meaningful relationships.

Every year, we engage attendees, speakers, partners, and members from some of the world's leading organisations and fastest-growing start-ups.

About the Role

We’re looking for an ambitious, commercially driven B2B Sales Executive to join our Sponsorship Sales team at The Alliance.

Ideally, you’ll have experience in B2B sales, events, media, or delegate sales, and be comfortable working towards ambitious targets and KPIs. You’ll already understand the importance of prospecting, building relationships, and closing deals, and now you’re ready to develop those skills further in a new commercial environment.

At The Alliance, we connect leading B2B brands with senior decision-makers through our professional communities, exclusive events, and tailored sponsorship solutions. You’ll have the opportunity to work with established brands, develop your commercial expertise, and learn how to sell higher-value solutions.

We’re looking for someone who wants more than just their next sales job. Someone who is motivated to improve, ready to take ownership of their results, and determined to build a successful long-term career in sales.

Sponsorship products:

• Sponsored Digital Products: (i.e webinars, reports and lead generation campaigns): Scalable, bespoke programs that connect vendors with our communities through awareness and lead generation.
• Face-to-Face Events: Summits sponsorships, from an expo table to becoming part of the event itself. These give sponsors direct, in-person access to our community, from meeting attendees at their stand to being part of the event experience, with the chance to build relationships.

What You Will Be Doing

• New Business Development: Proactively identify and approach prospective clients to generate new business opportunities.
• Prospecting & Outreach: Build a strong pipeline through outbound calls, emails, research, and consistent follow-up.
• Building Relationships: Develop relationships with prospective clients, understand their needs, and identify commercial opportunities.
• Sales & Negotiation: Present relevant solutions, handle objections, negotiate effectively, and close deals.
• Revenue Generation: Work towards ambitious sales targets and KPIs, taking ownership of your performance and results.
• Pipeline Management: Maintain accurate sales records, track opportunities, and manage your pipeline effectively.
• Account Development: Identify opportunities to grow existing client relationships and generate repeat business.
• Continuous Improvement: Learn from experienced colleagues, act on feedback, and continuously develop your sales skills.

What We’re Looking For

• Sales Experience: Ideally, experience in B2B sales, delegate sales, events, media, or another target-driven commercial environment.
• A Proven Sales Mindset: You’re comfortable working towards demanding targets and KPIs and motivated by achieving results.
• Confidence & Communication: You can build rapport, engage prospects, and communicate commercial value effectively.
• A Hunter Mentality: You enjoy prospecting, opening doors, generating opportunities, and winning new business.
• Resilience & Determination: You can handle rejection, stay focused under pressure, and maintain momentum.
• Commercial Ambition: You want to develop your sales ability, take on greater responsibility, and increase your earning potential as you progress.
• A Desire to Learn: You’re receptive to coaching, willing to challenge yourself, and committed to continuous improvement.

Above all, we want people who are hungry to succeed, take pride in their results, and are serious about taking their sales career to the next level.

If you have the drive to deliver results and the ambition to become an exceptional salesperson, we’d love to hear from you.

Location:

This role can be either Hybrid in our London office or completely remote across the UK (not abroad).

Salary:

Base Salary range £32K - £38K (*Based on previous experience) - OTE £60K+

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Time off & flexibility

• 34 days’ paid holiday including UK Bank holidays and a day off on your birthday
• Flexible working hours: our core hours are 10am–4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best
• Work from where works for you: choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in
• WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget
• A well-stocked office: snacks, drinks and fresh fruit available in our London office
• Private Medical and Dental Insurance with Bupa
• Life Insurance: cover worth 4x your annual salary
• On-demand therapy & coaching: company sponsored access to therapy and career coaching through Spill
• Wellness perks: discounts on gym memberships, fitness and wellness classes
• Cycle to Work & Workplace Nursery schemes
• Perks at Work: access to a wide range of corporate discounts
• Monthly flexible benefits allowance through ThanksBen (£50/month in year one, £100/month in year two and £165/month from year three), giving you extra flexibility to spend on the benefits that matter most to you
• A growing personal L&D budget (starting at £500 per year and increasing with tenure to £3,000 per year)
• Dedicated L&D or volunteering time: one paid day every quarter to invest in your development or support a cause you care about.
• Unlimited access to our internal Academy: including courses, learning resources and professional certifications

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.

If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.

We are The Alliance - in more ways than one.