B2B Senior Planner

TMW Unlimited; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading B2B marketing agency in London is seeking an experienced B2B Senior Planner. You will craft innovative strategies and oversee the planning process, working in a hybrid environment. Ideal candidates have extensive B2B marketing experience and a passion for creative solutions. The role emphasizes collaboration with clients and various teams to deliver impactful results.

Benefits

25 days holiday (increasing to max 30 days)

Christmas Closure

Flexible Bank holidays

Cycle to work scheme

Qualifications

• Strong foundation in B2B strategy and marketing communications.
• Deep understanding of the B2B buyer journey and messaging platforms.
• Good judge of creative work and able to synthesize complex information.

Responsibilities

• Craft insight-led creative briefs.
• Develop demand gen, engagement strategies, and content campaigns.
• Earn trust of mid-level clients.

Skills

B2B strategy

Marketing communications

Creative judgment

Presentation skills

Interpersonal skills

Job description

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We are looking for an experienced B2B senior planner to join our fast growing B2B planning team.Working alongside other B2B planners and reporting into a planning director as well as becoming a member of our wider planning community at TMW Unlimited.

The planning team is the catalyst for inspiring effective and award-winning creative work at TMW. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Our senior planners are trusted to maintain and champion our high levels of creativity and effectiveness.

We are looking for an experienced B2B senior planner who is passionate about B2B communications and who is comfortable working in an evolving and fast-moving environment. They need a proven history of delivering persuasive strategies to clients, owning the planning process from start to finish. Not just responding to briefs but finding strategic opportunities for the client, alongside the client services team.

We’re looking for someone who’s comfortable challenging assumptions, spotting opportunities that others miss, and pushing for braver ways of thinking. Thriving on finding creative and unexpected solutions to complex B2B challenges and being confident pushing for work that’s both distinctive and effective.

This is a hybrid role which for us means a mix of working from home and our offices in London.

Responsibilities

• Receive, question and respond to business-as-usual briefs and bigger campaign briefs
• Craft insight-led creative briefs
• Develop demand gen, engagement and nurture strategies, content campaigns and events
• Develop value propositions and segmented messaging frameworks
• Develop briefs to inspire exciting and culturally relevant content
• Improve the work throughout the creative process, backed by insight
• Keep on top of the latest B2B marketing theory and best practices
• Be able to brief partner agencies/disciplines
• Develop testing plans and measurement frameworks
• Effectiveness analysis and data-informed recommendations
• Earn the trust of mid-level clients

Requirements

What you will need to succeed …

Skills

• Strong foundation in B2B strategy and marketing communications.
• Deep understanding of the B2B buyer journey, targeting, segmentation, and messaging messaging platforms, propositions, content planning.
• Awareness of B2B technology, platforms, and innovation and how to apply them to brand objectives.
• Good judge of creative work, knowing how to help creative get to the very best work
• Able to identify inspiring insights to inform a convincing strategy
• Able to synthesize complex information into a persuasive story for clients
• Strong presentation and communication skills
• Interpersonal skills to build relationships with clients, CS and creative leaders
• Good facilitation skills with senior clients and agency partners to achieve positive outcomes
• Can react quickly to, and overcome, challenges during the planning/creative process

Experience

• Substantial planning experience
• Experience of B2B buyer behaviours and need states
• Experience of developing value propositions and comms frameworks to support B2B buyer journeys
• Experience of demand generation campaigns
• Experience of engagement and nurture activity
• Experience of content development
• Experience working with effectiveness methodologies

Personality

• Substantive, authoritative and credible
• Must enjoy the challenge of being in the spot-light and be fast on their feet
• Good interpersonal skills and emotional intelligence
• Positive and flexible attitude in the face of adversity
• Passionate about communications
• Keen to develop planning skills

What we give…

We believe in the power of a strong culture that puts people and at the heart of everything we do. Our guiding principle is simple: Be the best you can be and the rest will follow.

You’ll have the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Great benefits package, including:

• 25 days holiday (increasing year on year to max 30days)
• Christmas Closure, Birthday Day and Volunteer Day
• Flexible Bank holidays
• Cycle to work and Electric Car Scheme

We have a calendar of social and charity events throughout the year, there’s always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

Who are TMW Unlimited?

The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London, Bristol and Reading, with clients all over the world.

We create ideas that move people.

We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity tomake it all happen.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

UNLIMITED is part of the Accenture Song family, the world’s largest tech-powered creative group.

What we value…

Together, we put people first and believe our values make us who we are.

Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.