B2B Senior Marketing Manager

The job description provides a comprehensive overview of the Senior B2B Activation Manager role, including responsibilities and qualifications. However, it can be improved for clarity and readability by better structuring and formatting. Here is a refined version:

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A key part of the UK & Ireland Partner and Courier Marketing team, the Senior B2B Activation Manager will lead a team of 2 direct reports. The role involves working with Just Eat food delivery partners (restaurants and groceries) and couriers, with the ultimate goal of driving consumer brand awareness, increasing orders for partners, and improving courier performance. This team plays a vital role in Just Eat’s success in a highly competitive sector by finding creative, effective, and efficient ways to leverage our diverse audiences to enhance brand visibility on the streets.

Key responsibilities include:

• Managing branded merchandise selection, planning, budgeting, and market delivery.
• Owning the partner & courier branding strategy and budget to maximize brand awareness on the streets.
• Overseeing partner and courier branding distribution activities and managing stock requirements with the Buying & Logistics team.
• Creating innovative branding toolkits for restaurants and grocers to promote their partnership with Just Eat, considering variations in partner type, location, and consumer perceptions.
• Developing an in-depth understanding of our diverse partner and courier audiences to identify the best engagement and kit usage strategies.
• Collaborating with other teams to identify new branding opportunities, ensure seamless activation, and improve distribution efficiencies.
• Managing KPI reporting and performance forecasting across the partner and courier networks at national and local levels.
• Managing relationships with multiple agencies, including goal setting, performance tracking, and ensuring objectives are met.
• Developing and leading a high-performing B2B Activation team of 2 members.

Qualifications and experience required:

• Experience in field/in-store marketing or brand activation is preferred.
• B2B marketing experience.
• Experience with digital marketing.
• Organized, commercially driven, proactive, and entrepreneurial mindset.
• Excellent communication skills, collaborative, with stakeholder influence ability.
• Proven leadership skills with a track record of nurturing team members.
• Ability to thrive in a fast-paced, dynamic environment.