B2B SaaS Marketing Manager

Amspilot; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A B2B SaaS company is seeking a Marketing Manager to create a systematic, data-driven marketing strategy from scratch. The role involves developing go-to-market strategies, collaborating with product teams, and driving traffic and leads. Ideal candidates will have 2+ years of B2B SaaS marketing experience, particularly in US or UK markets. This is a full-time remote position with growth opportunities.

Benefits

Direct collaboration with the founder

Room to grow into Head of Marketing / CMO

Full-time role with remote flexibility

Qualifications

• 2+ years of experience in B2B SaaS marketing required.
• Proven track record launching products in the US or UK markets.
• English level B2+ or higher needed.

Responsibilities

• Develop and execute a go-to-market strategy for English-speaking markets.
• Collaborate closely with the product team.
• Drive high-quality traffic and leads.

Skills

B2B SaaS marketing

Audience segmentation

Content marketing

Google Analytics

Meta Ads

LinkedIn Ads

Tools

Google Analytics

Mixpanel

Amplitude

Job description

We’re building a B2B SaaS product that helps TikTok Shop sellers in the US and UK unlock deep analytics and grow faster. Now we’re looking for a Marketing Manager who can go beyond launching campaigns — someone who builds systematic, data-driven marketing from scratch, works closely with product, and drives real business impact.

Company Values: can be found here

Location: Remote, the team is based in Ukraine and the UK.

Responsibilities:

• Develop and execute a go-to-market strategy for English-speaking markets
• Define clear positioning and messaging for different audience segments (Amazon sellers, TikTok merchants, etc.)
• Work with core marketing metrics: CAC, LTV, retention
• Collaborate closely with the product team: from hypothesis → tests → metrics → product updates
• Build a simple but powerful analytics tracking system (Google Analytics / Mixpanel / Amplitude)
• Drive high-quality traffic and leads — marketing as a growth engine, not just decoration

Requirements:

• 2+ years of experience in B2B SaaS marketing (required)
• Proven track record launching products in the US or UK markets
• Experience working with small to mid-tier pricing models ($20–500/month) and subscriptions
• Strong skills in audience segmentation, UVP creation, content marketing
• Hands-on with tools like Google Analytics, Meta Ads, LinkedIn Ads, email platforms, and CRMs
• English level B2+ or higher — you’ll be working with English-speaking audiences

Nice to Have:

• Experience with influencer marketing, launches, or e-commerce communities
• Understanding of TikTok / Amazon ecosystems
• Ability to build educational funnels (webinars, automation, courses)
• A rare combo of structure + flexibility: you can move fast and build a strong foundation

What We Offer:

• Full-time role with remote flexibility
• Direct collaboration with the founder — you’ll be building the marketing engine from zero
• Room to grow into Head of Marketing / CMO

If you’re not afraid of a blank page and want to build something from the ground up — we’d love to hear from you. This is the time to create, not just maintain.

We are an equal opportunities employer and welcome applications from all qualified candidates.