B2B PR Strategy Lead – Senior Account Executive

Lesniakswann; Manchester; On-site; GBP 28,000 - 33,000; Full time

Job summary

Lesniakswann in Stoke is seeking a PR Senior Account Executive to manage client relationships, lead PR strategy and execute media relations for B2B audiences. Two to three years' agency or in-house experience is preferred, with a focus on business audiences and content creation.

The role involves pitching, campaign management, reporting, and opportunities to contribute to new business, with a salary of £28k-£33k dependent on experience.

Qualifications

• Understanding of the B2B sector (construction, engineering, professional services).
• Ability to develop and implement strategic PR plans aligning with business objectives.
• Excellent written and verbal communication for client interactions and pitches.
• Solid understanding of media tools and building media contact networks.
• Proven ability to write various content and brief/edit copywriters.
• Ability to track metrics, analyse data, and provide data-led recommendations.
• Strong relationship-building, time management, and proactive attitude.

Responsibilities

• Client relationship management and regular updates with B2B clients.
• Develop and execute PR campaigns aligned with client goals.
• Develop and maintain media lists and pitch to trade publications.
• Create press releases, articles, blog posts, social content, award entries, and speaker submissions.
• Manage day-to-day PR and comms campaigns within budgets and timelines.
• Track KPIs, monitor coverage, and produce campaign performance reports.
• Assist in pitching for new business and upsell opportunities.

Skills

B2B PR

PR strategy

Communication

Media relations

Content writing

Analytics

Time management

Tools

Media databases

Job description

Lesniakswann in Stoke is seeking a PR Senior Account Executive to manage client relationships, lead PR strategy and execute media relations for B2B audiences. Two to three years' agency or in-house experience is preferred, with a focus on business audiences and content creation.

The role involves pitching, campaign management, reporting, and opportunities to contribute to new business, with a salary of £28k-£33k dependent on experience.