B2B Paid Media Account Manager

Iris Worldwide; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in performance marketing is seeking a driven Paid Media B2B Account Manager. You will manage B2B campaigns across various platforms, primarily LinkedIn and Google, ensuring effective strategy translation into execution while delivering high-quality leads for a major client in the SaaS real estate sector. This role offers the opportunity to contribute significantly to campaign success and collaborate on various projects across different sectors.

Benefits

Opportunities to work with diverse brands

Collaborative team environment

Qualifications

• 2-3 years' experience managing B2B and ABM paid media campaigns.
• Hands-on expertise with LinkedIn Ads and Google Ads.
• Advanced working knowledge of Excel and reporting tools.

Responsibilities

• Own the day-to-day delivery of cross-channel B2B campaigns.
• Manage the entire campaign lifecycle from build to wrap-up.
• Dive into performance data to drive optimizations.

Skills

Campaign Management

Data Analysis

Lead Generation Tactics

Collaboration

Communication Skills

Tools

LinkedIn Ads

Google Ads

Excel

Looker Studio

Job description

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The Opportunity

We're on the hunt for an enthusiastic and driven Paid Media B2B Account Manager to join our Performance Marketing team.

This role is ideal for someone who loves getting into the nitty-gritty of campaign setup, optimisation and performance analysis, but who can also see the bigger picture, collaborating closely with a Client Lead to build best-in-class strategy.

Your work will have real impact and will be pivotal to client success, helping shape and activate full-funnel paid media campaigns to raise awareness with key audiences, nurture them into conversion paths and deliver high-quality leads.

This role will primarily support one of our biggest accounts, a global billion-dollar making SaaS company in the Real Estate space for whom we run full-funnel paid media campaigns across North America and European markets, and who are on a high growth trajectory.

But, if variety is your thing, there will also be plenty of opportunities to get involved with other brands we work with across verticals such as travel, loyalty, tech, and more.

What you'll be doing

• Own the day-to-day delivery of cross-channel B2B campaigns, with a focus on LinkedIn Ads and Google Ads - building, optimizing, reporting and scaling to deliver volume and quality MQLs and SQLs.
• Partner with the account's Client Lead and work as a unified front to translate strategy into execution and results into strategy, keeping performance front and centre.
• Manage the entire campaign lifecycle, from initial build, QA and tracking through to pacing, reporting and post-campaign wrap-up.
• Brief and manage operational workflows handled by our Centre of Excellence team who support on all things related to campaign builds, optimization and reporting.
• Dive into performance data using platforms like Excel, Looker Studio, Google Analytics, and/or other tools turning insights into smart optimisations and actionable recommendations.
• Confidently prioritise, juggle and deliver multiple tasks and deadlines for a portfolio of markets and stakeholders.
• Feed into creative, content and audience briefs to ensure campaigns hit the mark across every stage of the funnel.
• Stay plugged into platform updates, tools and trends, and share what you learn with the wider team.

What we're looking for

• 2-3 years' experience managing B2B and ABM paid media campaigns, ideally in an agency environment.
• Hands-on expertise with LinkedIn Ads and Google Ads, with a solid understanding of B2B funnels, lead generation tactics, and performance KPIs (e.g. CPL, ROAS, CAC).
• Advanced working knowledge of Excel and confident using reporting tools such as Looker Studio.
• Expert analysing campaign data and shaping recommendations that improve performance.
• A collaborative, proactive mindset. You're a team player who takes ownership and enjoys problem solving.
• Strong communication skills. You're comfortable presenting your ideas, insights and rationale to teammates and internal stakeholders.

Nice to have

• Familiarity with CRM and marketing automation platforms like HubSpot or Salesforce.
• Interest or experience in ABM tools (e.g. 6sense, Demandbase).
• Experience with other platforms such as Meta Ads, YouTube, or programmatic tools.
• Experience with SaaS brands.
• Exposure to CRO would be a bonus.