B2B Marketing Manager

ADLIB; South Oxfordshire; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Join a pioneering imaging systems company as a B2B Marketing Manager, where you will be instrumental in driving brand awareness and generating leads for innovative products. This is a chance to thrive in a collaborative culture and make a significant impact on the business's growth strategy.

Benefits

Competitive salary

10% performance-based bonus

Hybrid working model

Career advancement opportunities

Equity Stock Options

Pension and Health Insurance options

Qualifications

• Proven track record in B2B marketing hardware products.
• 3-5 years marketing experience, ideally for an SME or scale-up.
• Familiarity with deep tech, quantum tech, and advanced image processing is highly desirable.

Responsibilities

• Develop marketing campaigns to increase brand awareness.
• Craft compelling content for target customers.
• Plan and execute marketing campaigns across various digital channels.

Skills

Strategic Thinking

Content Creation

Digital Marketing

Collaboration

Growth Mindset

Job description

An exciting opportunity has arisen for a B2B Marketing Manager to join a next-generation imaging systems business powered by quantum technology. We’ve partnered exclusively with this client. They’re well established and have a highly unique, plug-and-play product which is relevant to 100s of thousands of potential customers globally. They’ve got their overall strategy nailed, their products are industry leading with very few competitors, and they know their target markets and ideal customers. This role is the first Marketer into the organisation and the potential to contribute to the growth of the company is huge. They have a highly collaborative culture with no individual KPIs – success is measured at a company level with marketing supporting and driving commercial success for the team as a whole. This is your opportunity to do the best work of your career – if you’re an experienced marketing manager with a growth mindset and experience taking hardware products to market, we’d love to hear from you. What you’ll be doing

• Reporting to the Founders, you’ll work alongside a talented Sales person and Engineers to develop marketing campaigns which increase brand awareness and generate leads. Initially, the focus will be on brand and product awareness.
• We’re looking for an experienced doer, who can also think strategically at a campaign level.
• The Marketing Manager will be able to craft compelling content with the right messaging, taking them away from technical, scientific language and telling the stories their customers will engage with – understanding their target customer’s problems and offering the right solutions.
• You’ll use modern marketing tools (Ai and automation) to help you create content at pace, and you’ll work with third party contractors / partners to help with creative execution – illustration, designers etc. If you have your own contractors you know can deliver the best results, that would be a benefit.
• You’ll plan and deliver marketing campaigns across digital marketing channels (website content, imagery, video, blogs, webinars, LinkedIn campaigns, SEO, Google Ads), as well as PR, events and exhibitions.
• You’ll work closely with internal teams (Sales and Engineers) to improve tools, workflows, and drive better customer engagement.
• Their audience is global and B2B, spanning but limited to: Researchers and Universities, Government, Service Providers, Remote Sensing, Assets Inspection and Security.

What experience you’ll need to apply

• Proven track record of success in a B2B Marketing Manager role or equivalent, marketing hardware products to a global audience.
• Knowledge of deep tech / physics / quantum / advanced image processing / science-based innovation / camera-based hardware is highly desirable.
• You’ll be an experienced marketer (probably 3-5 years of experience in marketing, but we’re open on this) and you’ll approach marketing with a test, learn and optimise approach.
• Experience working for an SME or scale-up is preferred, but we’re open.
• A strategic thinker and ideas person.
• Good hands-on marketing skills – including setting up campaigns across a variety of digital channels as outlined above, creating content using Ai and automation, and collaborating across cross-functional teams.
• Growth mindset, ambitious and go-getting. Not afraid to try new things and push boundaries to get the best results.

What you’ll get in return for your experience?

• Competitive salary in the region of £40k-£50k depending on experience plus a 10% bonus based on company performance.
• Hybrid working – 3 days a week in Oxford with occasional travel to Cambridge.
• A dynamic, collaborative and fast-paced work environment in a growing, global company currently at 15 people with 30% year on year growth planned.
• Chance to grow a marketing team in future.
• Excellent opportunities for career advancement and professional development – if you’re looking to deliver the best work of your career to date, you’re probably the right person!
• Equity Stock Options so you have some skin in the game
• Pension and Health Insurance options.

What’s next? If you’re a Marketing Manager with experience taking hardware products to market, we’d love to hear from you ASAP! Please note, this role is exclusive to ADLIB and any speculative CVs from other recruiters will be forwarded to us.